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Facebook Ads Cost Per Purchase Benchmarks for Wine and Spirits in Israel

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Cost Per Purchase for Wine and Spirits in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No selected data was available for Wine and Spirits in Israel for this period, so direct country–industry comparisons to the global market cannot be quantified.
  • Global baseline cost-per-purchase averaged $47.82 across the past 12 months, peaking at $53.89 in February 2025 and bottoming at $32.29 in September 2025.
  • Overall trend moved lower: from $46.67 in October 2024 to $32.29 in September 2025 (down 30.8%).
  • Volatility was moderate on average (about 7% absolute month-to-month), with two notable swings: a December surge (+19% MoM) and a sharp September drop (−29% MoM).
  • Seasonality is evident: costs typically rise into late Q4 and Q1, then ease through summer.

Scope and context

This analysis looks at cost-per-purchase trends for industry Wine and Spirits and target country Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. Because there are no observations for the selected segment (Wine and Spirits, Israel), the results below reflect the global baseline to anchor expectations.

Global baseline trends for cost-per-purchase

  • Average across period: $47.82 (monthly medians, Oct 2024–Sep 2025).
  • High: $53.89 in February 2025.
  • Low: $32.29 in September 2025.
  • First vs. last month: $46.67 (Oct 2024) to $32.29 (Sep 2025), a −30.8% change.
  • Notable moves:
  • December 2024 rose to $51.53 from November’s $43.19 (+19.3% MoM).
  • June 2025 stepped down to $46.96 from May’s $50.97 (−7.9% MoM).
  • September 2025 saw a pronounced dip to $32.29 (−29.3% MoM from August).

Seasonality and volatility

  • Quarter-by-quarter averages:
  • Q4 2024 (Oct–Dec): ~$47.13, with a December spike typical of holiday periods.
  • Q1 2025 (Jan–Mar): highest quarter at ~$52.94.
  • Q2 2025 (Apr–Jun): eased to ~$49.83.
  • Q3 2025 (Jul–Sep): lowest quarter at ~$41.39, led by the September drop.
  • Volatility:
  • Average absolute month-to-month change was ~7.0%.
  • Most months showed small to moderate shifts (±1–8%), punctuated by December’s jump and September’s correction.

Selected segment vs. global baseline

  • Wine and Spirits in Israel:
  • No selected_data was available for the period, so we cannot label this segment as above market, below average, or in line with overall trends.
  • The global baseline indicates a market where cost-per-purchase rose into late Q4 and Q1, then trended down through summer, with a pronounced low in September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Wine and Spirits and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wine and Spirits industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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