Facebook Ads Cost Per Purchase Benchmarks for Wine and Spirits in Singapore

Key takeaways

• This analysis looks at cost per purchase trends for the Wine and Spirits industry and target country Singapore compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No selected segment data was available for Wine and Spirits in Singapore during the provided period, so all metrics below reference the global baseline to contextualize likely market conditions.
• Globally, the median cost per purchase averaged $47.82 from Oct 2024 to Sep 2025, peaking in February ($53.89) and bottoming in September ($32.29).
• From the first month (October) to the last month (September), the global series fell 30.8%, with the sharpest month-to-month drop in September (-29% vs. August).
• Seasonality is evident: costs rose into December and stayed elevated through Q1, then eased into summer with a pronounced drop at the end of Q3.

Scope and methodology

• Metric: cost per purchase (median, monthly)
• Industry: Wine and Spirits; Country: Singapore (selected segment had no reported values in the provided window)
• Baseline: global dataset, used for comparison and context

Global baseline overview (cost per purchase)

• Average: $47.82 across the 12 months observed.
• High: $53.89 in February 2025.
• Low: $32.29 in September 2025.
• First-to-last change: down 30.8% (from $46.67 in October 2024 to $32.29 in September 2025).
• Volatility:
• Average absolute month-to-month move: about $3.25.
• Largest monthly increase: December 2024 vs. November (+19%).
• Largest monthly decline: September 2025 vs. August (-29%).
• Seasonal pattern:
• Holiday/Q1 lift: December ($51.53) and January–March ($52–54) were above the yearly average.
• Gradual easing: April–August trended lower ($45–52).
• Notable dip: September marked the cycle low at $32.29.

Comparison: selected segment vs. baseline

• Wine and Spirits in Singapore had no reported monthly values in the provided time frame. As a result:
• Relative positioning (above market, below average, in line) cannot be calculated.
• The global baseline serves as the best available reference for directional benchmarking.
• For context, H1 2025 in the baseline averaged $51.38, while Q3 2025 averaged $41.39, highlighting a clear mid-year softening after the Q4–Q1 peak.

Seasonality and volatility insights for marketers

• The baseline aligns with common Facebook Ads benchmarks: costs typically increase in Q4 around holiday periods and remain elevated through Q1, then cool in late spring and summer.
• September showed an outsized downward adjustment versus the rest of the year, which stands out from the smoother declines earlier in the summer.

Summary

While no selected data points were available for Wine and Spirits in Singapore, the global baseline indicates elevated cost per purchase during December–March, moderating into summer with a pronounced September trough. Understanding cost per purchase benchmarks on Facebook Ads in industry Wine and Spirits and Singapore helps advertisers make more efficient budget and creative choices.