Facebook Ads Cost Per Purchase Benchmarks for Wine and Spirits in Sweden

Key takeaways

• This analysis looks at cost-per-purchase trends for industry Wine and Spirits and target country Sweden compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No observations are available for the selected series (Wine and Spirits in Sweden) for the months provided, so the comparison relies on the global baseline as context.
• Global baseline: average cost-per-purchase of 47.82, peaking at 53.89 in February and bottoming at 32.29 in September; the period ends 30.8% lower than it began.
• Clear seasonality appears: costs rise into December–February, then ease through spring and summer, with a pronounced dip in September. This is consistent with higher Q4 advertising pressure around holiday periods.
• Volatility in the global series is moderate overall (average absolute month-to-month change ~7%), with a sharp one-month drop of 29% in September standing out.

Scope and dataset

• Metric: cost-per-purchase
• Industry: Wine and Spirits
• Country: Sweden
• Selection vs baseline: selected_data is empty; baseline_data represents the global median each month.

Selected series overview (Wine and Spirits, Sweden)

• No monthly values were recorded in the selected_data for the period. As a result, averages, highs/lows, volatility, and relative positioning versus the market cannot be computed for the Sweden Wine and Spirits segment from this dataset slice.

Global baseline trends

• Average level: 47.82 across Oct 2024–Sep 2025.
• High and low:
• High: 53.89 in February.
• Low: 32.29 in September.
• Direction over time:
• From 46.67 in October to 32.29 in September, a decrease of 30.8%.
• Volatility and month-to-month movement:
• Average absolute month-to-month change: ~7%.
• Largest monthly rise: +19.3% from November to December.
• Largest monthly decline: −29.3% from August to September.
• Seasonal pattern:
• Costs lift through Q4 into the new year (December–February at 51.53–53.89).
• Gradual cooling in spring and early summer (April–August trending from 51.57 to 45.69).
• Sharp dip in September (32.29), the lowest point in the series.

Comparison: Sweden Wine and Spirits vs global baseline

• Because the selected_data contains no values, relative positioning (above market, below average, or in line with overall trends) cannot be determined for Sweden.
• The global baseline offers a directional frame: median cost-per-purchase typically sits in the high-40s to low-50s for much of the year, with a seasonal lift around December–February and a notable trough in September.

Notable spikes and dips in the global series

• December holiday period: +19.3% jump from November to December (43.19 to 51.53).
• Early-year strength: sustained highs from December through February (51.53–53.89).
• Mid-year easing: steady declines from May to August (50.97 to 45.69).
• Late-year trough: −29.3% August to September, landing at 32.29.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Wine and Spirits and Sweden helps advertisers make more efficient budget and creative choices.