Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Agriculture’s Facebook Ads cost-per-click ran consistently below the global benchmark this year, but with sharper month-to-month swings and a distinct mid-year lift before sliding into a soft Q4. Across all countries, Agriculture CPCs averaged $0.56, roughly half of the $1.14 global all-industry average, with a June high and a December low bookending a choppy second half. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.
From December 2024 to December 2025, Agriculture CPCs fell from $0.63 to $0.36, a 43% decline. The series peaked in June 2025 at $0.76 and bottomed in December 2025 at $0.36. Over the 13-month window, Agriculture CPCs averaged $0.56, with notable surges in February (+34% vs. January), April (+28% vs. March), and June (+14% vs. May). The sharpest pullbacks came in September (−31% vs. August), October (−13%), and December (−31% vs. November).
Volatility was a defining feature: average absolute month-to-month movement was $0.11, about 84% higher than the global benchmark’s $0.06. That choppiness showed up in quick pivots—stable prices through midsummer followed by a fast step-down into fall and a year-end trough.
For context, the global all-industry CPC started at $1.27 in December 2024 and ended at $1.12 in December 2025 (−12% year over year), peaking in November at $1.32 and dipping to a low of $1.07 in September.
Agriculture’s CPC trends across all countries followed a clear seasonal arc:
This rhythm contrasts with typical Q4 tightening seen across the broader market. The global benchmark dipped through Q2 and Q3, then surged in November—a seasonal pattern tied to broader auction demand—before easing into December.
Agriculture CPCs sat well “below market” throughout. On average, the category was about 51% under the global all-industry CPC. The gap narrowed most in June (Agriculture $0.76 vs. global $1.08, ~30% lower) and widened in December 2025 (Agriculture $0.36 vs. global $1.12, ~68% lower). In high-demand months, the distance stretched: October ran ~64% below global, November ~60% below. Even comparatively stronger months like April and May remained ~40–42% below the benchmark.
While the global line trended gently downward (−12%) with a pronounced Q4 spike, Agriculture’s year was more dynamic: a mid-year rise (+34% from March to June) followed by a −44% slide from June to December. That divergence underscores how industry ad performance can decouple from broader country-specific ad costs once aggregated across all countries.
Taken together, these Facebook Ads benchmarks show Agriculture CPC trends across all countries averaging $0.56—well below the $1.14 global all-industry level—peaking in June and finding a low in December amid higher volatility. Understanding cost-per-click benchmarks for the Agriculture industry across all countries helps marketers gauge where CPCs run relative to global patterns, and how those curves differ from broader CPM analysis or CTR performance often used alongside CPC in paid social measurement.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app