Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all countries, Agriculture’s Facebook Ads CPC ran well below the global, all‑industry benchmark in 2025, with a clear mid‑year lift that gave way to a late‑year cooldown. The pattern was choppier than the market, featuring a strong June high, softer shoulders in April and October, and a December low that closed the year near the trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.
Agriculture’s monthly median CPC started at $0.48 in January and ended at $0.34 in December, a 30% decline over the year. The annual average landed at $0.54, with costs ranging from a high of $0.79 in June to a low of $0.34 in December. The biggest month‑to‑month lifts came in April to May (+$0.27) and May to June (+$0.13), while the steepest drops followed in August to September (−$0.22) and November to December (−$0.20). On average, monthly moves were sizable: Agriculture’s absolute month‑over‑month volatility averaged $0.13, more than double the global benchmark’s $0.06.
The mid‑year period formed the core of the Agriculture CPC story. After a soft April ($0.39), costs accelerated into May ($0.66) and peaked in June ($0.79), then eased into a steadier plateau in July ($0.66) and August ($0.66). From there, momentum cooled: September ($0.44) and October ($0.40) marked a two‑month soft patch, November rebounded to $0.54, and December fell to the annual low at $0.34. First‑half CPCs averaged $0.57; second‑half CPCs averaged $0.51.
The rhythm for Agriculture was mid‑year heavy and year‑end light. Q2 carried the highest prices—particularly June—followed by a contained summer and a gradual step‑down into Q4. April and October both read as softer shoulder months, with brief relief in November before a decisive pullback in December. This diverges from the classic platform pattern: while performance typically softens through Q4 as competition rises, the Agriculture segment showed only a modest November bump and finished the year notably lower than where it began.
Relative to the global Facebook Ads benchmarks across all industries, Agriculture’s CPC was consistently below market. The Agriculture average of $0.54 sat about 52% under the global average of $1.13. Month by month, the gap ranged from 28% below in June (the narrowest spread) to 68% below in December (the widest). The global trend slipped modestly from January ($1.12) to December ($1.06), down 6% overall, with a pronounced November spike to $1.32 before a sharp December reset. Agriculture, by contrast, rose into mid‑year and then declined more steeply, ultimately finishing 30% below January levels. Notably, Agriculture’s absolute range ($0.34–$0.79) was wider than the market’s ($1.06–$1.32), underscoring more pronounced swings even at a lower cost base.
In short, 2025 Facebook Ads CPC trends for the Agriculture industry across all countries were lower than the all‑industry global benchmark throughout the year, with a mid‑year high and a more volatile profile. These benchmarks provide a clear lens on country‑agnostic ad costs and industry ad performance, complementing broader CPC trends, CPM analysis, and CTR performance reviews for cross‑channel planning and comparison. Understanding Facebook Ads CPC benchmarks for the Agriculture industry across all countries helps marketers evaluate cost dynamics against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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