Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Agriculture market in Argentina enters this view without reported monthly CPC readings in the current window, so the clearest signal comes from the global benchmark. That global series tells a steady story for most of the year—hovering around the low $1s—followed by a sharp November lift and an unusual December drop. Volatility is generally contained, with one standout month that breaks the pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Argentina compared to the global benchmark.
Across the global Facebook Ads benchmark, cost-per-click (CPC) averaged about $1.14 from December 2024 through November 2025, before a sudden step down to $0.14 in December 2025. Starting near $1.27 in December 2024, CPC softened to $1.13–$1.14 through Q1, eased into the $1.07–$1.10 range in mid-year, then climbed into Q4 and peaked at $1.31 in November—the highest point of the period. Excluding the December anomaly, the low was $1.06 in September and the high was $1.31 in November, a span of roughly 24% from trough to peak.
Month-to-month movement was modest for most of the year. Average absolute change ran near $0.05 per month from December 2024 to November 2025, with a few noticeable steps: −$0.14 from December to January, −$0.06 from May to June, +$0.04 in September–October, and a pronounced +$0.21 into November. The December 2025 value of $0.14 is a clear outlier; when it’s included, average monthly volatility lifts to roughly $0.14, reflecting the magnitude of that single move.
From January to November 2025, the global benchmark rose from about $1.13 to $1.31, a gain of roughly 16%. Using the full 13-month span, the headline high is November ($1.31) and the absolute low is December ($0.14).
The pattern aligns with familiar auction rhythms seen in CPC trends. After a post-holiday normalization in January, CPCs remained contained through spring, drifted lower into summer, and then re-accelerated in Q4. November represented the year’s pricing peak, while December printed an atypically low figure that diverges from the preceding months’ steady range. In practical terms, most of the year’s global CPCs sat between roughly $1.06 and $1.27, with a late-year swell into $1.31 before the December break.
No in-market CPC medians were observed for the Agriculture industry in Argentina over this period, so a direct month-by-month gap to the global benchmark cannot be quantified. The global Facebook Ads benchmarks provide a directional frame: CPCs largely clustered around $1.10–$1.14 for much of the year, dipped to the $1.06–$1.10 range mid-year, and lifted to $1.31 in November. The December reading at $0.14 sits well below the year’s prevailing range and stands out as the period’s singular deviation.
Even without observed monthly values for Agriculture in Argentina, the global Facebook Ads benchmarks outline the CPC range and rhythm that defined the year: a steady $1.10ish core, a mid-year soften, a Q4 lift to $1.31, and a one-off December low. Understanding cost-per-click benchmarks for the Agriculture industry in Argentina—alongside the global trend—helps situate country-specific ad costs within broader CPC trends and Facebook Ads benchmark patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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