Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The clearest story in the data is a global easing of Facebook Ads cost-per-click through 2025: CPC stepped down from a late-2024 peak, settled into a softer mid-year band, and finished the period at its lowest point. For Agriculture advertisers in Argentina, there are no in-market monthly medians available in this window, so the global curve serves as the directional yardstick. The pattern shows moderate volatility with a few standout months—an early Q4 2024 spike followed by steady deflation, a mid-year trough, and a brief October lift before a fresh low in November 2025.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Argentina compared to the global benchmark.
Global CPC began at $1.45 in November 2024 and ended at $0.95 by November 2025—a 34% decline across the window. The 13‑month average landed near $1.12, with CPCs ranging roughly $0.50 from high to low. The early slide was steep: November to December 2024 fell 12%, with another 11% drop into January 2025. From there, month-to-month moves calmed, averaging an absolute change of about $0.05, indicating moderate volatility.
Across 2025, CPC averaged about $1.08 (Jan–Nov), roughly 20% below the late-2024 holiday plateau (~$1.36 across Nov–Dec 2024). Mid-year set a soft floor: June printed $1.06, September dipped to $1.04, and October nudged back up to $1.06 before November 2025 reset the low at $0.95. The brief bright spot arrived in August at $1.08—more of a pause than a pivot—bookended by declines in July and September.
Key levels:
Seasonality is visible even through the deflationary trend. Late 2024 carried elevated CPCs, aligning with typical Q4 competition. Early 2025 held steady near $1.13, then softened through Q2 and Q3, with the lightest stretch clustered around June to September. October showed a modest rebound, but the usual late-Q4 pressure did not materialize in 2025; instead, CPCs fell to the period’s low in November. The annual rhythm reads as: peak into holidays, stabilization in early Q1, softer mid-year costs, and a muted year-end.
For Agriculture in Argentina, no monthly medians were captured in this period, so precise country-specific ad costs cannot be quantified. Relative to the global benchmark, the reference points are straightforward: the global median CPC was ~$1.12 across the 13 months, with a softer band near $1.03–$1.08 from June to October 2025 and a final step down to $0.95 in November. Any in-market readings above ~$1.12 would sit above the global median for the period, while values around or below $1.00 would be aligned with the softest global months.
Taken together, these Facebook Ads benchmarks outline CPC trends for the Agriculture industry and provide a directional frame for Argentina: a high in late 2024, easing through 2025, moderate volatility, and a notably soft finish. Understanding cost-per-click benchmarks for Agriculture in Argentina—read against the global curve—helps contextualize industry ad performance alongside broader CTR performance and CPM analysis patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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