Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The clearest story in the data is a steady, low-volatility year for global Facebook Ads cost-per-click (CPC), punctuated by a sharp Q4 spike. Against that backdrop, Agriculture in Argentina has limited observable data for this window, so the global benchmark becomes the best directional reference: CPC spent most of 2025 near $1.12, dipped into a late-summer trough, then surged in November before easing into December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Argentina compared to the global benchmark.
Looking at the global baseline, CPC began 2025 at $1.12 in January and ended at $1.10 in December, a modest −1.6% drift across the year. The high point landed in November at $1.31, while the low arrived in September at $1.06. On average, global CPC for 2025 settled at roughly $1.12, with most months hovering between $1.06 and $1.14.
Momentum was calm for most of the year: average month-to-month movement was about $0.057, or roughly 5% of the annual average. The largest jump occurred from October to November (+$0.21, +19%), followed by the sharpest retreat from November to December (−$0.20, −16%). Before the 2025 window, December 2024 also showed elevated pressure at $1.28, reinforcing a pattern of year-end inflation.
Range and dispersion were moderate. The 2025 spread (Nov peak $1.31 vs. Sep low $1.06) was about $0.25, or 22% of the yearly average, indicating a fairly orderly market outside of the Q4 surge.
Seasonality was pronounced. CPC eased gently through Q1 (January–March averaging around $1.13) and moderated further through Q2 (averaging $1.12), before reaching the trough in Q3 (averaging $1.08 across July–September). Pressure returned in Q4, where CPC averaged $1.17, driven primarily by a November surge typical of year-end auction intensity. The October-to-November lift was especially notable, followed by a partial December cooldown that still closed the year above the Q3 baseline.
This rhythm aligns with common platform dynamics: softer mid-year costs, then intensified competition late in the year, with seasonal campaigns lifting CPCs even as engagement patterns shift.
For Agriculture in Argentina, the selected monthly series is not available in this period, so a direct like-for-like comparison to the global benchmark cannot be quantified. Directionally, the global CPC trend provides a reference: the 2025 average was about $1.12, most months clustered between $1.06 and $1.14, and the primary divergence was the November peak at $1.31. Any Argentina Agriculture CPC reading within that $1.06–$1.14 band would be broadly in line with market conditions, while values closer to $1.31 would reflect the Q4 premium visible worldwide. Gaps narrower or wider than these anchors would indicate divergence from global CPC trends, but the magnitude of that gap cannot be specified without the underlying Argentina series.
In short, Facebook Ads benchmarks point to stable CPC trends globally in 2025 with a pronounced November spike and a year-end reset. While Agriculture in Argentina lacks published monthly values for this window, the global CPC baseline—averaging about $1.12 with lows near $1.06 and a November high at $1.31—offers a clear directional yardstick. Understanding Facebook Ads cost-per-click benchmarks for the Agriculture industry in Argentina provides a grounded lens on country-specific ad costs, CPC trends, and how local performance might compare to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app