Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The global Facebook Ads benchmark for cost-per-click (CPC) moved through 2025 with a steady first half, a sharp Q4 surge, and an abrupt reset into early 2026. Against that backdrop, the Agriculture industry in Argentina has no recorded monthly medians in this window, so country-specific ad costs cannot be directly compared. The global curve still offers a clear signal: CPC averaged about $1.11, peaked in November, and then fell hard into December and January — a classic end-of-year swell followed by a new-year cooldown.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Argentina compared to the global benchmark.
Globally, CPC opened 2025 at $1.12 and ended January 2026 at $0.85 — a 24% decline across the period. The year’s high arrived in November at $1.32, while the low landed in January 2026 at $0.85, a range of roughly $0.47. Average CPC over the 13-month span was $1.11.
Momentum built modestly from January to May (roughly $1.12 to $1.15), then softened into early Q3 with readings hovering close to $1.09–$1.13. The quiet middle gave way to a pronounced Q4 spike: October lifted to $1.12, then November jumped to $1.32 (+17% month over month). The surge reversed quickly — down to $1.05 in December (−20%), and further to $0.85 in January 2026 (−20%). Month-to-month absolute volatility averaged about $0.07, but late Q4 to early Q1 showed outsized swings: +$0.19 in November, −$0.26 in December, and −$0.21 in January.
Relative to the $1.11 yearly midpoint, November ran about 19% above average, while January 2026 fell about 24% below it. The mid-year corridor from June to September mostly clustered near $1.09–$1.13, marking the calmest stretch.
The pattern aligns with familiar CPC trends: a stable first half, soft mid-year rhythm, and a pronounced Q4 inflection point. Competition typically intensifies later in the year, and the data reflects that with a November crest. What stands out is the immediate cooling: despite the heavy Q4 pressure, CPCs retreated into December and continued easing into early Q1, underscoring a swift reset in paid demand.
For the Agriculture industry in Argentina, no monthly CPC medians were captured during this period, so a direct comparison to the global benchmark cannot be quantified. As a result, the global CPC trend — averaging $1.11 with a late-year spike and early-year pullback — serves as the only directional point of reference until local readings are available. Compared to this global arc, any assessment of Argentina’s country-specific ad costs remains provisional for the timeframe.
Understanding Facebook Ads CPC benchmarks for the Agriculture industry in Argentina — even when local readings are absent — helps contextualize CPC trends against the global market. This CPC analysis provides a clear frame for industry ad performance, highlighting how global cost patterns rose into November and reset sharply into early 2026.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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