Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Agriculture’s Facebook Ads cost-per-click in 2025 followed a calm, predictable rhythm for most of the year before a dramatic year-end swing. The global benchmark hovered close to $1.13 from January through October, surged to a yearly high in November, then fell to its lowest point in December. For Argentina’s Agriculture market, the dataset did not capture a month-by-month series this period, so the global curve serves as the directional anchor for interpreting country-specific ad costs and industry ad performance.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Argentina compared to the global benchmark.
The global Agriculture CPC opened 2025 at $1.12 in January and ended at $1.06 in December, a modest 6% decline across the year. The annual average landed at $1.13. Most months clustered tightly between $1.09 and $1.15, reflecting a stable market. The outliers arrived late: a sharp November spike to $1.32 (the annual peak) followed by a December trough at $1.06 (the annual low). That set a peak-to-trough spread of $0.26, roughly a 23% swing versus the average.
Month-to-month movements were mild for most of the year. Absolute changes averaged about $0.06 (roughly 5% of the mean) per month, with the largest shifts concentrated in Q4. Notable inflections included a May-to-June pullback (-4%), a steadying from July through October within a narrow $1.09–$1.13 band, then a pronounced October-to-November lift of 17% and a November-to-December reversal of nearly 20%.
Quarterly averages show the cadence clearly: Q1 at ~$1.13, Q2 at ~$1.13, Q3 at ~$1.11 (the softest quarter), and Q4 at ~$1.17 (the highest, buoyed by November).
Seasonality presented as gentle firming through Q1, a mild Q2 slide into early Q3, and a choppy but contained Q3. The bigger moves clustered in Q4, where CPCs lifted in October, spiked in November, and fell back in December. That year-end whipsaw aligns with the broader pattern seen in Facebook Ads benchmarks: more intense late-year auction competition tends to push costs higher, followed by a reset immediately after the peak period.
For the Agriculture industry in Argentina, a monthly CPC time series is not available in this dataset window, so relative gaps versus the global benchmark cannot be quantified. The global line itself was mostly flat through October (+0.5% from January to October), then sharply higher in November before ending the year below the starting point. Using the global curve as context, CPC trends in Argentina that mirror November’s $1.32 surge would align with the global high-cost moment, while December readings near $1.06 would track the global low. In the absence of observed Argentine CPCs, the global profile offers a directional reference for country-specific ad costs and CTR performance context across the Agriculture category.
Understanding Facebook Ads benchmarks for cost per click in the Agriculture industry provides a clear backdrop for evaluating CPC trends in Argentina. While Argentina’s monthly series is not present here, the 2025 global pattern—stable most of the year, spiking in November, easing in December—offers a practical baseline for comparing Agriculture CPCs in Argentina to global market dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app