Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Agriculture cost-per-click (CPC) trended materially below the global benchmark over the 12-month window, with a choppy descent from a June 2025 high into a winter trough and a modest rebound into spring 2026. Volatility was pronounced: the Agriculture series swung between $0.41 and $0.78, while the global benchmark stayed roughly around $1.06 on average. “This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” “This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.”
Starting in June 2025, Agriculture CPC began at $0.78 and ended in May 2026 at $0.59 — a decline of about 24% from first to last month. Across the year Agriculture CPC averaged roughly $0.58, with a high of $0.78 (June 2025) and a low of $0.41 (February 2026). Monthly movement was material: average absolute month-to-month change was about $0.11, and the standard deviation of the series was near $0.13. By contrast the global CPC benchmark averaged about $1.06 over the same months with a standard deviation near $0.09, making Agriculture both lower-cost and more volatile in absolute terms.
Key monthly swings: August ➜ September saw a steep fall (−$0.22, roughly −29%), then October dipped to a local low of $0.44 before a sharp November lift (+$0.29, ~67%). Winter months produced the shallowest CPCs (January–February around $0.42), followed by a spring rebound to the $0.55–0.59 range in March–May.
Seasonality shows a mixed rhythm. Global CPCs peaked in November (Q4 pressure), while Agriculture diverged — dipping into October and then spiking in November — suggesting an uneven Q4 pattern for this industry group. The trough in January–February aligns with typical post-holiday softening; the series then rebounded through March and into late spring. Volatility clustered around transitional months (Aug–Nov and Dec–Mar), while late-summer and early-spring months were comparatively steadier.
Across all months Agriculture CPCs trailed the global benchmark by a wide margin. On average Agriculture rates were about $0.48 lower than the global CPC — roughly 45% below the benchmark. The gap varied month-to-month: at its narrowest in June 2025 Agriculture was ~27% below global CPCs; at its widest in October 2025 Agriculture was nearly 60% below the global level. The global trend was steadier and centered near $1.06, while Agriculture showed larger proportional swings and higher absolute volatility (std dev ~0.13 vs ~0.09).
Understanding Facebook Ads benchmarks, CPC trends, CPM analysis context and CTR performance alongside country-specific ad costs and industry ad performance helps frame these dynamics. The Agriculture CPC story for All countries available is one of lower absolute cost but higher month-to-month variability compared with the global benchmark.
Understanding Facebook Ads cost-per-click (CPC) benchmarks for Agriculture across All countries available provides a data-grounded view of how industry ad costs diverge from global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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