Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Agriculture in Brazil posted exceptionally low Facebook Ads cost-per-clicks through mid–late 2025, sitting far below the global benchmark yet moving with sharper month-to-month swings. Across the observed months, median CPC averaged just $0.25 in Brazil versus roughly $1.08 globally for the same period—structurally lower, but with a noticeable July spike, a September reset, and a modest October rebound. The period opened soft, lifted meaningfully mid-summer, and ended higher than it began, signaling upward momentum despite volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Brazil compared to the global benchmark.
Brazil’s Agriculture CPC began at $0.17 in June, surged to a period high of $0.41 in July (+139% month over month), fell back to $0.17 in September (−57% vs. July), and recovered to $0.24 in October (+36% vs. September). The four-month average landed at $0.25, with a low of $0.17 (June/September) and a high of $0.41 (July). From start to finish, CPC climbed 39% (June to October), highlighting a net upswing despite the mid-period whipsaw.
Volatility was the defining feature: absolute monthly moves averaged $0.18 in Brazil, driven by the July spike and the subsequent September reset. By comparison, the global benchmark over the same checkpoints moved a much steadier $0.02 per month on average, underscoring how choppy the Brazil Agriculture trend was against a relatively stable market backdrop.
The cadence in Brazil shows a dramatic mid-year lift, a quick reversion, and a partial fall rebound. July stands out as the outlier month—well above the surrounding levels—before CPCs slide back in September and stabilize higher in October than the early-summer baseline. Globally, CPCs typically soften through mid-year and firm into Q4; that pattern is visible in 2025 with a September trough (about $1.07) and a pronounced rise into November (peaking near $1.32). Brazil’s October uptick mirrors the broader Q4 firming, but the scale of the July spike is unique to the local Agriculture track.
Relative to the global benchmark, Brazil’s Agriculture CPC remained persistently below market. Across June, July, September, and October, Brazil averaged $0.25 versus the global $1.08—about 77% lower. Month by month, the gap ranged from 62% below global levels in July (the narrowest spread) to roughly 84% below in June and September (the widest). While the global trend over this window rose a modest 3% (June to October), Brazil’s path was both lower and far more variable, yet still net positive over the period (+39%). In short, Brazil tracked “below average” on price levels, “above average” on volatility, and “above market” on momentum from June to October.
Taken together, these Facebook Ads benchmarks show Brazil’s Agriculture CPC trends as low-cost but swingy, with a standout July and a late-period lift that aligns with global Q4 firming. Understanding Facebook Ads cost‑per‑click benchmarks for the Agriculture industry in Brazil—set against the global baseline—helps marketers interpret country-specific ad costs and compare CPC trends to wider industry ad performance and CPM/CTR benchmark discussions.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas), Late November (Black Friday), Children's Day (Oct 12)
CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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