Facebook Ads CPC Benchmarks for Agriculture in Brazil

Introduction

Agriculture advertisers in Brazil spent much less per click than the global market but experienced sharper month-to-month swings. Across the observed 2025 window, median Facebook Ads CPCs in Brazil’s Agriculture category ran consistently below the global benchmark, briefly spiking midyear before settling into a lighter Q4 lift. The pattern suggests low country-specific ad costs with higher volatility compared to the more stable global trend.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Brazil compared to the global benchmark.

The story in the data

Brazil’s Agriculture CPC opened at $0.17 in June 2025 and closed at $0.24 in October—up roughly 39% across the period. The high point came in July at $0.41, more than doubling from June (+139%), before retreating to $0.17 in September (−57% from July). October marked a modest rebound to $0.24 (+36% month over month).

Across the four observed months, CPC averaged about $0.25, with a low of $0.17 (June) and the $0.41 July peak. Volatility was pronounced: the average absolute month-to-month swing was roughly $0.18—about 72% of the mean CPC—driven largely by the July spike and September reset. In practical terms, the series moved from $0.17 → $0.41 → $0.17 → $0.24, a choppy cadence that contrasts with the steadier global trajectory.

Seasonal and monthly dynamics

The midyear surge in July stands out as the defining movement, followed by a reset in September and a Q4-adjacent lift in October. While this dataset covers select months, the rhythm aligns with broader platform seasonality: performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1. The global benchmark reinforces that pattern, with CPCs peaking in November and easing by December and into January.

Within Brazil’s Agriculture segment, October’s uptick points toward that familiar Q4 lift, though from a much lower base than the global market. The earlier September trough effectively erased July’s pressure, returning CPCs to the $0.17 range before the seasonal climb began.

Country vs. Global

Compared to the global benchmark, Brazil’s Agriculture CPCs were markedly lower yet more erratic. Across June–October 2025, Brazil averaged about $0.25 versus a global average near $1.10—roughly 75–80% below market. Even at Brazil’s July high ($0.41), CPCs remained about 63% under the July global median (~$1.10). The widest gap appeared in June and September, when Brazil’s CPCs trailed global levels by roughly 84–85%; the narrowest gap occurred in July (about 63% below).

The global series stayed in a tight $1.09–$1.13 band across this interval, implying small monthly moves near $0.02–$0.03, with a larger lift later in November. By contrast, Brazil’s Agriculture CPC repeatedly overshot and corrected, underscoring more volatile industry ad performance at materially lower country-specific ad costs.

Closing

In sum, Facebook Ads CPC trends for Agriculture in Brazil show structurally lower costs than the global benchmark and a choppier midyear-to-Q4 path. Understanding Facebook Ads benchmarks for CPC in Brazil’s Agriculture industry helps advertisers evaluate country-specific ad costs and compare performance to global patterns.