Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Agriculture advertisers in Canada spent most of the period operating well below the global Facebook Ads CPC benchmark, punctuated by a sharp November surge and an extraordinary reset at the start of 2026. The rhythm is unmistakable: early-year softness, a deep Q2 trough, choppy mid-year recovery, a Q4 lift that briefly pushed costs above market, and then a near-zero CPC in January 2026 that reset the trend line. Volatility ran notably hotter than the global pattern, with several pronounced month-to-month swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Canada compared to the global benchmark.
Across the observed months, Canada’s Agriculture CPC averaged $0.53, roughly half the global average of $1.11 over the same timeline. The period opened at $0.88 in January 2025 and ended at just $0.009 in January 2026. The year’s high arrived in November 2025 at $1.34, while the in-year low was $0.08 in May. Excluding the January 2026 floor, 2025 alone averaged $0.58 with a midrange median near $0.58—indicating typical costs centered in the high-$0.50s when not disrupted by seasonal extremes.
Month by month, the pattern moves in decisive steps. CPC slipped from $0.88 in January to $0.65 in February, and then fell further when tracking resumes in April ($0.20) and May ($0.08). A brisk rebound followed in June ($0.71), before easing to $0.51 in July and oscillating through late summer ($0.61 in August, $0.30 in September). October lifted to $0.55, and November spiked to the peak at $1.34. The most dramatic move came afterward: January 2026 plunged to $0.009.
Volatility was elevated. The average absolute month-to-month move for Canada was about $0.44, nearly five times the global benchmark’s $0.08 over the same checkpoints. The largest step-change was the $1.33 swing from November 2025 to January 2026.
Seasonality is clearly visible. Costs were soft through Q2, bottoming in May. Q3 showed a choppy recovery, with brief lifts offset by pullbacks. Q4 brought a familiar pattern of rising competition, culminating in a November spike—then a steep early-Q1 reset. In the global benchmark, CPCs climbed from roughly $1.12 in January 2025 to $1.32 in November, eased to $1.05 in December, and settled at $0.85 in January 2026. Canada mirrored the direction but with more amplitude: a deeper Q2 trough, a sharper November rise, and a more pronounced January reset.
Relative to the global baseline, Canada’s Agriculture CPC stayed below market in almost every month—by 35–93% from February through October. The gap was narrowest in November, when Canada’s $1.34 slightly exceeded the global $1.32 (+2%). It was widest in May (−93% vs. global) and in January 2026 (−99% vs. global). On average across the period, Canada’s $0.53 CPC was 52% lower than the $1.11 global level; focusing on 2025 only, the spread was similar ($0.58 vs. $1.14, about 49% lower).
The trend lines diverged in momentum as well. From January to November 2025, the global CPC rose steadily by about 18%, while Canada’s climbed roughly 52%—a steeper ascent driven by the outsized November surge. In volatility terms, Canada was markedly more variable than the global benchmark, underscoring a market with bigger monthly swings in country-specific ad costs.
Understanding Facebook Ads CPC benchmarks for the Agriculture industry in Canada—set against the global baseline—highlights a year of low costs, a pronounced November spike, and a sharp early-Q1 reset. These CPC trends complement CPM analysis and CTR performance tracking for a fuller view of industry ad performance in Canada.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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