Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Agriculture advertisers in Colombia ran far below the global cost curve in 2025, with Facebook Ads CPCs that were tiny by comparison yet relatively jumpy month to month. The year opened modestly, dipped sharply in April, then lifted into a late-year acceleration that brought costs to their annual high in December. While the global benchmark moved within a narrow band most of the year before spiking in November, Colombia’s Agriculture CPCs swung more dramatically in relative terms, though always at a much lower absolute level. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Colombia compared to the global benchmark.
Colombia’s Agriculture CPC averaged $0.12 across the year, rising from $0.054 in January to $0.211 in December, a cumulative increase of roughly 292%. The low arrived in April at just $0.018, followed by a rebound through May ($0.102) and a mid-year lift into June ($0.173) and July ($0.160). After a late-summer softening in August ($0.069), costs climbed again in September ($0.106), accelerated in October ($0.183), and peaked in December ($0.211).
Swings were meaningful relative to the series level: the average month-to-month absolute change was about $0.057, roughly half of the average CPC, signaling high relative volatility. The range across the year—about $0.194 from the April low to the December high—underscored a choppy but upward trend line through the back half of the year.
The rhythm of the year featured a deep trough in April, a rapid rebound into early Q3, a late-summer pullback in August, and renewed momentum in Q4. The June–July pocket marked the first sustained period above $0.15, before a 60% slide from June to August. The final quarter carried clear momentum: October’s $0.183 set a new local high, and December extended the climb to $0.211. In broad seasonal context, the pattern aligns with a typical late-year tightening, though Colombia’s Agriculture costs maintained a distinctly lower base than wider-market CPC trends.
Globally, CPCs were steadier: the 2025 benchmark averaged $1.13, mostly hovering near $1.10–$1.15, with a notable surge in November ($1.32) and a December reset ($1.05). That steadiness contrasts with Colombia’s sharper relative swings.
Against the global benchmark, Colombia’s Agriculture CPCs remained well below market all year—on average about 90% lower ($0.12 vs. $1.13). The gap was widest in April (roughly 98% below global) and narrowest in December (about 80% below). The spread consistently tightened late in the year as Colombia’s CPCs rose faster than the global series.
Volatility tells a two-speed story: absolute monthly moves were similar—about $0.06 in both series—but relative to each market’s own level, Colombia was far more volatile. The global benchmark’s average monthly shift was near 5% of its mean; Colombia’s was about 49%—roughly nine times more volatile on a relative basis.
In sum, Facebook Ads CPC trends for Agriculture in Colombia show ultra-low, highly elastic costs that rebounded from an April trough to a December high, while remaining 80–98% below global Facebook Ads benchmarks throughout 2025. Understanding CPC performance and country-specific ad costs for Agriculture in Colombia helps teams contextualize industry ad performance versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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