Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Agriculture’s cost-per-click ran consistently below the global benchmark but moved with distinct seasonal swings — a summer high, a deep autumn trough, a winter lull, and a spring rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
From June 2025 to June 2026, Agriculture CPC began at $0.78 and closed at $0.73 — a modest decline of about 5.7% from start to finish. Across the 13-month window the median Agriculture CPC averaged roughly $0.59, with values ranging from a high of $0.78 (June 2025) to a low of $0.41 (February 2026). Monthly movement was meaningful: average absolute month-to-month change was about $0.11, roughly 18% of the mean, signaling material short-term swings.
Notable moves: after the June peak, CPCs eased through July–October, hitting a trough near $0.44 in October 2025. A sharp lift to $0.73 followed in November, then another descent into the $0.41–$0.42 low in January–February 2026. From March onward there was a steady climb back into the mid-$0.50s and then the high-$0.60s by May–June 2026.
Rhythm in the Agriculture series skews toward a late-summer/early-autumn softening and a late-autumn spike. October 2025 and February 2026 stand out as the softer months, while June 2025 and November 2025 were peak points inside the period measured. The pattern shows a typical winter trough (early Q1) followed by a spring rebound into early summer — a cadence that repeats across the months observed.
Monthly volatility is uneven: some transitions are minimal (July→August, March→April), while others are abrupt (October→November, November→December), creating a stop-start tempo rather than a smooth trend.
Against the global baseline, Agriculture CPC in All countries available ran materially lower throughout the period. The global median averaged about $1.07, versus $0.59 for Agriculture — Agriculture trailed global CPCs by roughly 44% on average. The gap widened and narrowed month-to-month: the narrowest differential was in June 2025 (~26% below global), and the widest was in October 2025 (~60% below global). Volatility in Agriculture was also higher: average monthly moves were about $0.11 versus about $0.07 for the global benchmark — roughly 50–60% more volatile in absolute terms.
Understanding Facebook Ads cost-per-click benchmarks for Agriculture in All countries available helps advertisers evaluate CPC trends, compare industry ad performance, and put country-specific ad costs into context relative to global CPM analysis and CTR performance narratives.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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