Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Agriculture ads in France ran on unusually low CPCs through mid-2025, then accelerated sharply into autumn. Compared to the global Facebook Ads benchmarks, France’s Agriculture CPC stayed far below market levels but moved with a stronger late-year lift and bigger month-to-month swings. The standout move was a September jump that reset costs higher, followed by a firming into November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in France compared to the global benchmark.
From July to November 2025, Agriculture CPC in France averaged 0.34, starting at 0.14 in July and finishing at 0.54 in November. The period low was July (0.14) and the high was November (0.54), producing a near 3x rise from start to finish (+297%). The defining inflection occurred in September, when CPC leapt from 0.15 in August to 0.44 (+188% month over month), a level that largely held through October (0.42, −4%) before lifting again in November (+30%).
Volatility was pronounced. The average absolute month-to-month change was 0.11 points, with the biggest move in August-to-September (+0.29) and the smallest in September-to-October (−0.02). By comparison, the global CPC trend over the same months shifted more gradually.
The rhythm aligns with familiar seasonal pressure: a soft summer, an early Q3 reset, and a firmer Q4. July and August were the trough (0.14–0.15), followed by a September repricing that carried into October and a final step-up in November. Globally, the pattern was steadier: a modest rise from July (1.07) to August (1.10), a small September dip (1.07), a slight October rebound (1.10), and then a typical Q4 climb into November (1.30).
Across 2025, the global CPC environment hovered around 1.12 on average, with November the high point and December often easing. France’s Agriculture segment mirrored the late-year intensity but off a much lower base.
Against the global benchmark, France’s Agriculture CPC sat consistently below market by a wide margin. Over July–November, France averaged 0.34 versus the global 1.13, roughly 70% lower. The gap was widest in July (about 87% below global) and narrowed after the September reset, with France 58–62% below global levels through September to November.
Trajectory also differed. France’s CPC climbed +297% from July to November, while the global series rose a measured +21%. Volatility in France (average monthly swing of 0.11) was higher than the global benchmark (0.08), reflecting sharper repricing into peak-season demand.
Facebook Ads CPC trends for the Agriculture industry in France show a low-cost market that tightened meaningfully into Q4, remaining well below global levels but with stronger late-year momentum and higher volatility. Understanding Facebook Ads cost-per-click benchmarks for Agriculture in France helps advertisers assess country-specific ad costs and compare industry ad performance to global CPC analysis.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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