Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Agriculture advertisers in France ran on notably lower cost-per-clicks than the global market in mid-to-late 2025, but with a pronounced late-summer lift that carried into Q4. CPCs started very light in July and August before surging in September and stabilizing at a higher plateau through November. Compared to the global Facebook Ads benchmarks, France stayed consistently below market levels, though the gap narrowed as the year moved into peak season.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in France compared to the global benchmark.
France’s Agriculture CPC averaged $0.33 from July to November 2025, ranging from a low of $0.14 in July to a high of $0.50 in November. The period began at $0.14 (July), edged up to $0.15 (August), then jumped sharply to $0.44 (September). CPCs held essentially steady at $0.43 in October and finished at $0.50 in November. Month-over-month, that translates to +11% (Jul→Aug), a dramatic +188% lift (Aug→Sep), a slight −2% dip (Sep→Oct), and a further +18% gain (Oct→Nov). The average absolute monthly move was about $0.10, indicating a more active price environment than a smooth seasonal drift.
Across the same months, the global benchmark averaged $1.15, with a contained rhythm around $1.10–$1.13 through October and a steeper step-up to $1.32 in November. France’s CPC rose 269% from July to November; the global benchmark rose roughly 20% over that span.
The pattern in France shows a classic late-summer inflection: a calm midsummer (July–August) followed by a sharp September reset and steadier pricing into Q4. September became the hinge point, lifting CPCs by nearly three times versus August and establishing a new level that persisted through November. This rhythm aligns with broader seasonal dynamics where demand and competition often firm into Q4, while midsummer can be softer. Globally, the profile was smoother: modest moves from July through October, then a pronounced November escalation.
Volatility underscores the difference. France’s Agriculture CPCs moved about $0.10 per month on average, versus $0.07 for the global series over the same July–November window—more swing locally, especially around the September step-change.
France’s Agriculture CPCs remained below market throughout the period—about 71% lower on average ($0.33 vs. $1.15). The gap was widest in July and August (−88% and −87% versus global) when France sat at $0.14–$0.15 while the benchmark hovered around $1.10. As prices lifted into autumn, the gap narrowed to roughly −60% in September and held near −62% in October and −62% in November. In short: always below market, but less so as the season tightened. The global trend rose steadily (+20% July→November), while France’s path was choppier, driven by a single, outsized September reset.
France’s country-specific ad costs for Agriculture show CPC trends that are structurally lower than the global Facebook Ads benchmarks yet seasonally responsive, with a midsummer trough and an autumn climb. Understanding cost-per-click benchmarks for Agriculture in France helps teams gauge industry ad performance against global patterns and contextualize local CPC performance through peak-season dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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