Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Agriculture advertisers in Germany entered Q3 2025 with exceptionally low Facebook Ads cost-per-clicks, sitting far below the global benchmark while showing a mild late-summer lift. In July, CPCs were close to fourteen cents and nudged higher in August, a small move in absolute dollars but a noticeable change in percentage terms. Against a global backdrop that was largely steady through mid-year, Germany’s Agriculture CPCs remained persistently below market, operating at just 13–14% of worldwide levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Germany compared to the global benchmark.
Relative position vs. global:
On average across July–August, Germany’s Agriculture CPC was 0.144 versus a 1.054 global baseline, operating at roughly 14% of global CPC levels.
The broader global pattern shows elevated Q4 costs, a step-down in early Q1, and continued easing into mid-year, with a modest plateau in July–August before dipping to the yearly low in September. Within that arc, Germany’s Agriculture segment exhibits a slight late-summer lift from July to August while remaining in a low-cost band. The rhythm echoes the global mid-year steadiness, but at a significantly compressed price level characteristic of country-specific ad costs in this category.
Compared to Facebook Ads benchmarks worldwide, Germany’s Agriculture CPCs were consistently below average—by 85–87% in each month observed. The global trend was calm in Q3 (+0.6% from July to August), while Germany’s increase was choppier in percentage terms (+11%) despite the small absolute change (+0.016). The gap narrowed marginally in August, with Germany moving from 13% to 14% of global CPCs, yet the market remained substantially below the worldwide median.
In short, Facebook Ads CPC trends for Agriculture in Germany during Q3 2025 were remarkably low, with a slight August lift against a globally steady backdrop. Understanding Facebook Ads cost-per-click benchmarks for the Agriculture industry in Germany helps frame industry ad performance against global CPC analysis and country-specific ad costs, offering a clear read on how local CPCs compare to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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