Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline in the data is a clear, steady easing in Facebook Ads cost-per-click through the period — a long glide from late 2024 into late Q3 2025. While month-level medians for Agriculture in India are not available in this window, the global benchmark shows a pronounced Q4 premium followed by a broad softening most of the following year, punctuated by brief mid-year stabilizations. Volatility is modest, but the direction is unmistakably downward, with September marking the yearly low. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in India compared to the global benchmark.
Looking at the global Facebook Ads benchmarks for CPC, the series starts at $1.47 in November 2024 and ends at $0.95 in September 2025 — a 35% decline over 11 months. The average across the period lands at $1.14, with the high in November ($1.47) and the low in September ($0.95). November sat about 30% above the period average; September was roughly 16% below it.
Month to month, the steepest drops occurred right out of Q4: November to December fell 12%, and December to January shed another 12%. After that, the line flattens. February (-1%) and April (-2%) nudged lower, while March (+2%) and July (+2%) posted small rebounds, followed by a minimal uptick in August (+1%). The final move into September brought the sharpest late-year slide (−10%). On average, absolute month-over-month movement was about $0.06 (roughly 5%), suggesting mild but persistent drift rather than sharp shocks.
Quarterly aggregates underscore the step-down pattern: Q4 2024 averaged $1.39, Q1 2025 cooled to $1.14 (−18% vs. Q4), Q2 eased to $1.09 (−4% vs. Q1), and Q3 settled at $1.02 (−6% vs. Q2).
The rhythm follows familiar CPC trends. Late Q4 is the premium period, with November elevated and December still comparatively high even as costs begin to recede. Q1 typically brings softer demand and lower prices; here, CPCs continued to ease through February before a modest March rebound. Q2 was the calmest stretch — April through June hovered near $1.09 with limited movement. Early Q3 saw a mild lift in July and August, then a notable compression into September, closing the period at the low.
These patterns align with broader Facebook Ads benchmarks: higher competition late in the year, a trough or stabilization in Q1 and Q2, and mixed dynamics in Q3 depending on category mix and auction pressure.
For Agriculture in India, country-specific ad costs are not populated in this time slice, so a direct India-versus-global gap cannot be quantified from the dataset. What is clear is the global shape: a pronounced Q4 peak, a step-down through Q1 and Q2, and a gentle mid-year balance before a late-Q3 dip. In the absence of India-specific monthly medians, the global CPC curve serves as a directional yardstick for industry ad performance and comparison to worldwide CPC trends.
In sum, Facebook Ads cost-per-click benchmarks show a broad decline from late 2024 into Q3 2025, with mild volatility and clear seasonal contours. While medians for Agriculture in India are not available for this period, the global CPC trend provides a useful context for understanding country-specific ad costs and industry ad performance. Understanding Facebook Ads CPC trends for the Agriculture industry in India — in relation to the global benchmark — helps frame performance levels and seasonal patterns for future comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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