Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
The clearest signal in the data is a global one: cost-per-click rose into late Q4 before resetting sharply at year-end, leaving early 2026 at a discount to most of 2025. For Agriculture in India, in-market observations were limited in this window, so the most reliable yardstick is the global Facebook Ads benchmark. The pattern is still useful for country-specific ad costs: steady costs through mid-year, a marked lift in November, and a notable retreat in December and January.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in India compared to the global benchmark.
Globally, CPC trends started 2025 at $1.12 in January and ended the year at $1.05, before stepping down to $0.85 in January 2026. Across 2025, the median CPC averaged $1.13; across the full period shown (Jan 2025–Jan 2026), the average landed at $1.11. The high watermark arrived in November at $1.32 — the single most expensive month of the year — while December set the 2025 low at $1.05. The early-2026 low of $0.85 marked a 25% drop versus January 2025 and a 19% pullback from December alone.
Month-to-month movements were mostly modest until Q4. From January to March, CPC edged up from $1.12 to $1.14 (+2%). It softened into mid-year, hovering between $1.09 and $1.13 from June through September. October lifted to $1.12, then November spiked by 17% to $1.32 — the largest monthly jump — followed by the steepest correction in December (−20% to $1.05). Including the early-January step-down (−20% to $0.85), the average absolute monthly move across the period was about 0.07 points (roughly 6–7 cents), with most of that volatility concentrated in Q4 to Q1.
The rhythm was familiar: a stable first half, a mild late-summer firming, and a pronounced Q4 surge before year-end normalization. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, CPCs climbed into November and then unwound sharply in December and January. June through September formed the calmest stretch, while October–November marked the competitive apex, and December–January represented the reset.
Because Agriculture in India did not have consistent monthly readings in this sample, the comparison is anchored to the global line. The benchmark band for this window ranged from $0.85 (trough, Jan 2026) to $1.32 (peak, Nov 2025), with a central tendency around $1.11–$1.13. The global curve dipped approximately 6% from January to December 2025 and 25% by January 2026, and monthly volatility averaged about 0.06–0.07 points. Any India Agriculture readings within that range would be considered near market; values above November’s high or below January’s low would indicate periods meaningfully above or below average cost pressure relative to global Facebook Ads benchmarks.
While local readings were sparse, the global Facebook Ads CPC benchmarks outline a clear frame for Agriculture in India: a mid-year plateau, a Q4 cost crest, and an abrupt reset into January. Understanding CPC trends for Agriculture in India — set against the global benchmark — helps contextualize country-specific ad costs and industry ad performance across the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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