Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The clearest story in the data is a calm year that ends with a whipsaw. Global Facebook Ads cost-per-click (CPC) for Agriculture spent most of 2025 orbiting a tight band near $1.12, then surged to a yearly peak in November before falling to the lowest point of the year in December. For Israel, localized Agriculture CPC values are not present in this extract, so the global benchmark offers the best directional reading of country-specific ad costs and industry ad performance. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Israel compared to the global benchmark.
The year opens with a reset: after December 2024’s elevated $1.28, January 2025 drops to $1.12 (−13% month-over-month), a familiar post-peak cooldown. From there, CPC trends inch higher into late spring—February ($1.13), March ($1.14), and May ($1.14)—before easing into the summer trough. June ($1.08) and July ($1.07) mark the low plateau, with September at $1.07 effectively tying the summer floor.
The calm breaks in Q4. October rebuilds to $1.10, then November jumps to $1.30—the highest monthly CPC of 2025—before December slides to $1.05, the annual low. That November-to-December swing is a 19% drop, the sharpest single-month move of the year. Across 2025, global Agriculture CPC averaged roughly $1.12, ranging from a $1.05 low (December) to a $1.30 high (November). Average month-to-month volatility was about $0.06, but it was heavily skewed by the Q4 whipsaw; most earlier months shifted by just one to two cents.
Start to finish, the line descends modestly: January’s $1.12 to December’s $1.05 (−6%). Measured year over year for December, CPC fell from $1.28 (Dec 2024) to $1.05 (Dec 2025), an 18% improvement in click pricing.
The rhythm is classic for CPC trends. Performance cools after the year-end peak, finds stability through late Q1 and Q2, and softens further into summer. Q3 (July–September) averages about $1.08, the lowest seasonal window. Q4 displays the tightrope: October lifts, November spikes on competitive pressure, and December retreats as auction intensity fades. Even with the December drop, Q4 still averages around $1.15 thanks to November’s spike.
For Agriculture in Israel, no localized monthly CPC series appears in this sample, so the gap versus the global benchmark cannot be quantified directly. What is clear is the global pattern: a steady, low-volatility first three quarters, followed by a pronounced Q4 surge-and-slide. Relative to that benchmark, Israel’s CPC would be assessed against an annual global average near $1.12, with the narrowest band of movement occurring in H1 and the widest in November–December. In short, the global trend rose gently into spring, dipped into summer, and was markedly more volatile in Q4.
While this extract does not include a monthly Agriculture CPC series for Israel, the global Facebook Ads benchmarks show a year defined by stability through Q3 and a sharp Q4 inflection. Understanding CPC trends and country-specific ad costs for Agriculture in Israel—framed against the global pattern—helps contextualize ad pricing levels and seasonal rhythms. This benchmark view summarizes Facebook Ads cost-per-click performance for the Agriculture industry in Israel compared to the global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app