Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Across all available countries, Agriculture’s Facebook Ads cost-per-click ran well below the global benchmark and moved through the year with sharper swings. The category climbed into a clear mid‑year peak and then fell steadily through Q4, landing in a deep January trough that widened the gap versus the market. Volatility was notably higher than the global pattern, with several pronounced surges and pullbacks.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all available countries compared to the global benchmark.
Agriculture CPC opened 2025 at $0.48 and ended the period at $0.13 in January 2026, a 74% decline. The average across the 13 months was $0.51, with a clear high at $0.79 in June and a low at $0.13 in January 2026. Key movements included a spring pullback to $0.39 in April, a strong surge into May (+69% month over month) and June, and then a multi‑month descent from late summer into year‑end.
Monthly rhythm shows:
Month‑to‑month volatility averaged $0.14, indicating more abrupt moves than the benchmark’s steadier cadence.
The Agriculture category followed a classic “build then fade” arc. Costs compressed in early spring, lifted strongly into late Q2, and held near their peak through midsummer before cooling. The steepest reset arrived in September and continued through December, culminating in a January low that underscored softer demand and/or lighter competition at the start of the year. In contrast with the broader market’s tendency to firm in Q4 as competition rises, Agriculture’s Q4 average of $0.42 was the category’s weakest quarter despite a brief November uptick.
Against the global all‑industry benchmark, Agriculture’s CPC trends were consistently below market and more volatile:
These Facebook Ads benchmarks show CPC trends for the Agriculture industry across all available countries: lower-than-market levels on average, a mid‑year peak, and a sharper late‑year slide than the global pattern. Understanding cost‑per‑click benchmarks for Agriculture across all available countries provides a clear read on country‑specific ad costs and how category performance compares to global CPC dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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