Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Agriculture CPC in New Zealand has no recorded entries in this window, so the clearest signal comes from the global benchmark. Even without country-level points, the year’s shape is easy to read: a steady start, a midyear softening, and a pronounced Q4 surge that peaked in November before easing into December. Variability was modest most months, punctuated by a sharp late-year spike.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in New Zealand compared to the global benchmark.
Across the full window (Dec 2024–Dec 2025), global Agriculture CPC averaged about $1.14, ranging from a low of $1.07 in September to a high of $1.32 in November—a $0.26 spread. The year opens at $1.27 in December 2024, then settles near the $1.13–$1.14 band through early 2025. The midyear phase drifts lower: June lands at $1.08, July at $1.08, and August at $1.10, culminating in the September trough at $1.07. From there, CPC rebounds to $1.11 in October and surges to $1.32 in November (+24% versus September), before retracing to $1.12 in December.
Looking strictly at the 2025 calendar year, the global Agriculture median CPC averaged $1.13—flat to slightly softer by year-end (January $1.13 to December $1.12, a 0.5% dip). Month-to-month swings averaged roughly $0.06, with the largest jump in October to November (+$0.22, +19%) and the sharpest pullback in November to December (−$0.20, −15%). The pattern reads as a controlled descent into late Q3, an aggressive Q4 lift, and a quick normalization.
Seasonally, the benchmark behaves as many Facebook Ads benchmarks do: early-year steadiness, pressure building into Q4. Q1 held a stable $1.14 average; Q2 eased to about $1.12. Q3 marked the softest stretch at roughly $1.08, led by the September low. Q4 was strongest at about $1.18 on average, with November the standout high-water mark followed by a December cooldown that still sat above summer levels. The rhythm suggests typical competitive intensity late in the year, with engagement and auction pressure translating into higher country-specific ad costs during November.
For Agriculture in New Zealand, no month-level CPC values were recorded in this period, so a direct “above market” or “below average” classification versus the global series is not calculable. As a directional frame, the global Agriculture CPC in 2025 centered near $1.13, bottomed at $1.07 in September, and crested at $1.32 in November. Relative comparisons—when available—would be anchored to that profile, noting that the global trend was broadly stable year-over-year, more volatile in Q4, and notably softer through Q3.
While country-level entries for New Zealand are absent in this window, the global Facebook Ads benchmarks for Agriculture CPC outline a clear arc: midyear softness, a November peak, and a December reset. Understanding CPC trends and country-specific ad costs for the Agriculture industry in New Zealand—against a 2025 global median of roughly $1.13—helps situate performance next to worldwide patterns observed in broader Facebook Ads benchmarks, CPM analysis, and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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