Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the data is a steady, contained market through most of the year, followed by a sharp Q4 spike and an unusually deep reset into January. While we don’t have sufficient observations for Agriculture in Norway over this period, the global Facebook Ads benchmarks for cost-per-click (CPC) provide a strong directional context: CPCs hovered near $1.11 for most of 2025, surged in November, then fell hard in December and continued lower into January 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Norway compared to the global benchmark.
Globally, CPC started 2025 at $1.12 and ended January 2026 at $0.85, a 25% decline over 13 months. The average across the period was $1.11, with a high of $1.32 in November and a low of $0.85 in January 2026. From January through October, the market stayed in a tight range—generally $1.09 to $1.15—reflecting a relatively calm auction environment. Notable beats and dips included a modest lift into May ($1.15), a softer June–July (~$1.10), a brief late-summer rebuild in August ($1.13), and a September dip ($1.09).
Volatility accelerated late in the year. Month-to-month movement averaged $0.07 across the period, but Q4 delivered the largest swings:
In short, a flat-to-firm market for most of the year gave way to a spike in November and a pronounced reset in the following two months.
Seasonally, CPC trends aligned with familiar patterns. The first three quarters showed mild oscillation around the average, with early summer softness and late-summer stabilization. The standout inflection arrived in November—the highest CPC of the year—followed by a swift normalization in December and a further slide into January 2026, when CPC hit the 13‑month low. This rhythm suggests heightened fourth‑quarter competition and leaner early‑Q1 pricing, with the bulk of the year operating inside a narrow band.
For Agriculture in Norway, segment-level CPC data were not available in this window, so a direct gap-to-market calculation isn’t possible. As a directional proxy, the global benchmark averaged $1.11, spent January–October in the $1.09–$1.15 corridor, peaked at $1.32 in November, and bottomed at $0.85 in January 2026. In practice, country-specific ad costs can deviate from global levels, but the timing and magnitude of the late-year rise and early-year reset provide a useful contour for benchmarking Agriculture in Norway against worldwide CPC trends.
Understanding Facebook Ads cost-per-click benchmarks for the Agriculture industry in Norway—set against the global CPC trends outlined here—helps quantify country-specific ad costs, frame industry ad performance, and compare local movement to worldwide patterns. This CPC analysis offers a clear read on the market’s seasonal rhythm and volatility for Agriculture in Norway relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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