Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Agriculture advertisers in Norway did not register a distinct monthly time series in this cut of the dataset, so the clearest story comes from the global benchmark: a largely steady year for Facebook Ads CPC with a sharp Q4 flare-up and quick normalization. Across 2025, global cost per click held close to its long-run band before spiking in November and easing into December—classic year-end pressure with a rapid cooldown. Volatility was modest most of the year, with a single outsized move defining the headline.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Norway compared to the global benchmark.
Looking at the global Facebook Ads benchmarks for CPC, 2025 opened at $1.13 in January and closed at $1.12 in December—virtually flat across the year (−0.5%). The global average for 2025 landed at $1.13, with a median month near $1.13 as well. The low arrived in September at $1.07, while the high peaked in November at $1.32, a $0.26 range that translates to roughly 23% swing around the yearly average.
Month-to-month movement was generally calm. The average absolute monthly change in 2025 was $0.055, but that number was skewed by the Q4 surge; from January through October, the typical shift was just $0.021, underscoring a stable market most of the year. The path read as a gentle mid-year softening—May at $1.14 drifted to $1.07 by September (−6%)—followed by a sharp step-up in October (+$0.04), a pronounced November jump (+$0.22), and a December reset (−$0.20) back near the annual mean.
Seasonally, CPC trends were consistent with wider industry ad performance patterns: a firm Q1 (average ~$1.14), a softer Q2–Q3 trough (Q3 average ~$1.08), and a Q4 uplift (average ~$1.18) concentrated in November. The September low represented the year’s softest pricing, after which CPCs lifted into October and surged in November. December’s normalization brought CPCs almost exactly back in line with the yearly average—higher than the summer floor but well off the peak.
A country-specific series for Agriculture in Norway was not available for this period, so a direct gap-to-market calculation cannot be made. Framed against the global benchmark, 2025’s reference points provide useful guardrails for country-specific ad costs: an average CPC near $1.13, a low around $1.07 (September), and a high near $1.32 (November). Most months sat within a tight ±2% band, with volatility concentrated in Q4. If a Norway Agriculture series mirrored global rhythm, the narrowest gap would likely have appeared mid-year, with the widest divergence aligned to the November spike; however, the precise spread cannot be quantified without local readings.
Taken together, these Facebook Ads benchmarks outline stable CPC trends punctuated by a short, pronounced Q4 peak—context that helps situate Agriculture advertising in Norway against global patterns. Understanding cost per click benchmarks for Agriculture in Norway—and how they compare to the global average—clarifies CPC performance dynamics alongside broader CPM analysis and CTR performance across industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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