Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Across the 13-month window, Agriculture cost‑per‑clicks ran materially below the global benchmark and displayed a slow‑burn recovery after a winter trough. Average CPC in Agriculture (All countries available) sat well under the baseline, with a compact range early on, a deep October/January dip, then a steady rebound through spring into mid‑summer. Volatility was present but modest: month‑to‑month swings averaged around $0.10.
“This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” “This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.”
Starting in July 2025, Agriculture CPC was $0.74 and finished nearly unchanged in July 2026 at $0.74 — a net change of roughly −0.3%. The 13‑month average CPC for Agriculture was about $0.59, with the high at roughly $0.74 (August 2025) and the low at about $0.41 (February 2026). By contrast, the global median CPC averaged about $1.05 over the same period.
Key monthly movements tell the narrative: a sharp fall from August into October 2025 (to $0.44), a quick spike in November back to ~$0.73, then the lowest cluster across January–February 2026 (~$0.42–$0.41). From February onward there was a consistent climb — March $0.55, April $0.56, May $0.59, June $0.69, July $0.74 — marking a pronounced rebound and convergence with the market.
Volatility (average absolute month‑to‑month change) was about $0.10 for Agriculture, slightly above the baseline’s ~$0.10, indicating comparable but marginally choppier month‑to‑month movement.
Seasonal rhythm is visible: late Q3 into Q4 showed weakening with the lowest October figure, while late Q4 and early Q1 contained a pronounced trough (January–February). The recovery begins in early spring and gains momentum through May–July. November produced an abrupt counter‑movement (a spike), suggesting episodic increases in auction pressure or campaign pacing that month. Overall, the cadence is a fall‑then‑rebound pattern across the year.
Relative to the global benchmark, Agriculture CPCs were consistently below average. Across months the gap ranged widely: roughly 31% below in mid‑2025, peaking near 60% below in October 2025, and narrowing dramatically to about 4–5% below by July 2026 as global CPCs dipped. While the global trend declined about 28% from July 2025 to July 2026, Agriculture held steady, producing the convergence observed in midsummer. In volatility terms, Agriculture was marginally more volatile than the global series.
Understanding Facebook Ads cost‑per‑click (CPC) benchmarks for Agriculture in All countries available provides a clear frame for comparing industry ad performance, CPC trends, CPM analysis, CTR performance and country‑specific ad costs across global and agriculture‑specific contexts.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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