Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads benchmarks for cost-per-click (CPC) told a clear story over the past year: prices stepped down from a Q4 2024 peak and settled into a lower, steadier range before dipping to a new low in November 2025. For Agriculture in the Philippines, there were no qualified monthly observations in the filtered period, so this summary uses the global benchmark as the directional context. The pattern is still useful for understanding country-specific ad costs and industry ad performance momentum.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in the Philippines compared to the global benchmark.
The global CPC benchmark started at $1.45 in November 2024 and ended at $0.95 in November 2025, a 34% decline year over year (Nov-to-Nov). Across the 13 months, CPC averaged $1.12, with a range from a high of $1.45 (Nov 2024) to a low of $0.95 (Nov 2025) — a spread of roughly $0.50.
After the Q4 peak, costs fell sharply into December ($1.27, −12%) and again into January ($1.13, −11%). February through May hovered around $1.13, signaling a plateau. A June reset took the benchmark to $1.06 (−7% vs. May), followed by small oscillations: July ($1.06), August ($1.08), September ($1.04), and October ($1.06). The standout move came in November 2025, where CPC reached the period’s low at $0.95 (−10% vs. October).
Volatility averaged about $0.05 month to month — modest against the $1.12 mean — with the sharpest swings concentrated in the early step-down (Nov–Jan) and the late-year drop (Oct–Nov). Mid-year movements were comparatively muted, with several months posting near-flat changes.
Seasonally, the benchmark shows a classic Q4 premium in November 2024, followed by a softening into Q1 as competition eases. Spring stayed stable around $1.13, while early summer dipped to a leaner level near $1.06. Late summer into early fall was choppy but contained. Notably, November 2025 diverged from typical holiday inflation narratives, landing at the lowest CPC of the year — an uncommon late-Q4 trough in the aggregate.
These CPC trends often sit alongside CPM analysis and CTR performance to complete the performance picture, but the CPC curve alone suggests a year defined by an early reset and a calm mid-year, capped by a surprisingly soft November.
For Agriculture in the Philippines, the selected series contains no monthly readings in this window, so a direct country-versus-global gap cannot be quantified. Against the global reference line, the market context is: average CPC around $1.12, range $0.95–$1.45, a −34% slide from November to November, and average monthly moves of roughly five cents. In other words, the benchmark trended downward with moderate volatility, offering a clear frame for evaluating country-specific ad costs when Philippine Agriculture data are available.
Understanding Facebook Ads cost-per-click benchmarks for the Agriculture industry in the Philippines — even via the global proxy — helps contextualize CPC trends and country-specific ad costs against a reliable baseline. This data-rich read of Facebook Ads benchmarks sets a reference for Agriculture industry ad performance in the Philippines compared to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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