Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The global story for Facebook Ads cost-per-click is one of calm waters punctuated by a sharp Q4 swell and an early‑year reset. Through most of 2025, CPCs hovered in a tight band around $1.10–$1.15, before a pronounced November surge and a swift comedown in December that continued into January 2026. For Agriculture in Spain, there are no recorded monthly datapoints in this window, so the global benchmark frames the directional context for country-specific ad costs and industry ad performance.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Spain compared to the global benchmark.
Global CPC started 2025 at $1.12 and averaged $1.13 across the year. The range was relatively narrow until late Q4: a mid-year trough near $1.09 in September, modest lifts around $1.14–$1.15 in March–May, and a familiar October level at $1.12. The standout was November at $1.32—the yearly high—followed by a retreat to $1.05 in December. January 2026 then reset further to $0.85, the lowest point in the series.
Month-to-month volatility averaged roughly $0.07, with minor oscillations of one to three cents for most months and outsized moves concentrated at year-end: +$0.19 from October to November, then −$0.26 into December, and another −$0.21 into January 2026. From January 2025 to January 2026, the global CPC fell about 25%, underscoring the magnitude of the early‑year reset after peak-season pricing.
The rhythm of 2025 followed typical CPC trends. Q1 was steady, with February and March nudging upward. Spring held its ground, peaking gently in May ($1.15). Summer softened, dipping to a late‑Q3 low in September ($1.09). Q4 brought the classic surge: CPCs lifted in October and spiked in November as competition intensified, before a rapid pullback in December as demand normalized. The step down continued into January 2026, marking one of the sharper post‑holiday resets in this series.
For Agriculture in Spain, monthly CPC figures are not present in this time frame, so a direct gap-to-benchmark view cannot be quantified. In this context, the global line serves as the reference: above-market pressure concentrated in November (+17% vs. October), followed by a pronounced December decline (−20% vs. November) and an additional −19% into January 2026. The broader takeaway for Facebook Ads benchmarks is the contrast between the long mid‑year plateau and the short, volatile Q4 spike that reset to sub‑average levels in early Q1.
While this window lacks recorded CPC values for Agriculture in Spain, the global Facebook Ads benchmarks show a clear pattern: stable costs most of the year, a sharp Q4 surge, and a notable early‑year reset. Understanding CPC trends and country-specific ad costs for Agriculture in Spain within this global context helps frame industry ad performance relative to broader market dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app