Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Agriculture advertisers in Spain enter 2025 without a clear, country-specific read on Facebook Ads cost-per-click, as no monthly medians were recorded for this segment in our dataset during the period. The global benchmark, however, tells a steady but seasonal story: CPC eased after the holiday peak, hovered in a tight band through summer, then surged in November before settling into December. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Spain compared to the global benchmark.
Across the global benchmark, Facebook Ads CPC trends in 2025 averaged about $1.13, starting at $1.13 in January and ending near $1.12 in December—effectively flat for the year (−0.5%), but with distinct monthly swings. The year’s high landed in November at $1.32, while the low appeared in September at $1.07. From December 2024’s elevated $1.27, the market reset in January (−11%), then moved within a narrow corridor for most of H1: February ($1.14), March ($1.14), and April ($1.13) stayed clustered, with May ($1.14) briefly touching the upper edge of that band.
The softest stretch arrived at the turn into summer: CPC fell from May to June (−5% to $1.08) and stayed subdued in July ($1.08) and August ($1.10). September marked the trough at $1.07 before a measured lift in October ($1.11) turned into a sharp Q4 spike in November (+19% month over month) and a partial pullback in December (−15% to $1.12). Volatility averaged roughly $0.06 per month in absolute terms—about a 4.8% swing versus the annual mean—suggesting mostly stable country-specific ad costs punctuated by a predictable late-year surge.
Seasonality is clear in the benchmark. The market enters January lower after holiday inflation, coasts through Q1 in a tight range, and shows mild softening into early Q3. The summer lull provides the year’s lowest CPCs (June–September), after which pricing builds into October and peaks in November as auction pressure intensifies. December cools from the peak but remains higher than the summer floor. This rhythm aligns with broader Facebook Ads benchmarks, where engagement patterns and competition typically reshape CPC around major commercial moments.
For Agriculture in Spain, no monthly medians were captured in the period, so a direct gap-to-market cannot be quantified. The global trajectory provides a directional yardstick: a ~$1.13 average CPC in 2025, bounded by a $1.07–$1.32 range, with the narrowest movements in Q1–Q2 and the widest deviation in November. If Spain’s Agriculture segment follows the benchmark’s broad contours, the most likely divergence would be magnitude rather than direction—global trends rose steadily into Q4 (+16% from September to November), while intra-year movements stayed choppy but contained elsewhere. In short, the market context remained stable most months, with CPC pressure concentrated around late-year demand.
While Agriculture in Spain lacked reported values for this window, the global Facebook Ads benchmarks outline a clear CPC pattern: modest variability for most of the year, a summer trough, and a pronounced November spike. Understanding cost-per-click benchmarks and country-specific ad costs helps frame industry ad performance—even when local medians are unavailable—by situating Agriculture in Spain against a consistent global CPC trendline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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