Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across our dataset, global Facebook Ads benchmarks for cost-per-click (CPC) followed a familiar seasonal arc: a soft reset after the holidays, a steady spring, a quiet midyear, and a sharp Q4 lift before easing into December. Agriculture in Sweden had no reportable monthly medians in this window, so the comparison to the global benchmark is directional rather than head-to-head. Even so, the rhythm is instructive: CPCs tightened through midyear, surged in November, then cooled into December — a pattern consistent with heavier Q4 competition.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Sweden compared to the global benchmark.
Looking at the global baseline, CPC began 2025 at $1.12 in January and ended the year at $1.10 in December — a modest 1.6% decline over the period. The 13‑month high landed in November at $1.31, while the low arrived in September at $1.06. The full-period average was about $1.14; focusing on 2025 alone, the average sat slightly lower at $1.12.
Month-to-month moves were generally contained. The average absolute swing was about $0.07, with most months oscillating within three cents. Three moves broke that pattern: a January step-down from December 2024 (−$0.16), a sharp November climb (+$0.21), and an equally sharp December correction (−$0.20). Spring months were steady: February ($1.13) through May ($1.14) clustered tightly in a narrow band, followed by a gentle midyear ease — June ($1.08) and July ($1.07). The late‑Q3 trough in September ($1.06) set up the Q4 pivot, lifting to $1.10 in October and peaking in November.
Seasonality is visible in the cadence. CPC trends softened into early Q1, then stabilized through late spring. Midyear brought a gradual cooling that culminated in September’s low. Q4 accelerated quickly: an October firming, a pronounced November premium, and a December pullback that still closed the year near the annual average. This shape aligns with broader CPM analysis and CTR performance patterns often seen in global Facebook Ads benchmarks, where competition and demand intensify late in the year.
For Agriculture in Sweden, the selected period did not contain monthly medians, so a quantified gap versus the global benchmark cannot be calculated. Directionally, the global curve suggests that country-specific ad costs likely mirrored the broader Q4 lift and midyear softness, but Sweden’s precise CPC levels — whether above market, below average, or more volatile — remain unobserved in this sample.
In summary, the global CPC trends show a narrow 2025 range around $1.12, a September low near $1.06, and a November spike to $1.31 before a December cooldown. While Agriculture in Sweden lacks reported values for this window, these Facebook Ads benchmarks offer a clear read on cost-per-click seasonality to frame country-specific ad costs when Swedish data becomes available. Understanding CPC trends and industry ad performance for Agriculture in Sweden helps contextualize how local markets may track — or diverge from — global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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