Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the CPC trends this period is stability punctuated by a sharp Q4 spike and a rapid reset. While we don’t have a readable monthly series for Agriculture in Sweden, the global Facebook Ads benchmarks provide a strong directional backdrop: most of 2025 held close to a $1.10–$1.15 cost per click, surged in November, then retreated swiftly into December and January. Volatility was modest for ten months and pronounced in late Q4 through the New Year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in Sweden compared to the global benchmark.
Across the global baseline, CPC opened 2025 at $1.12 and closed January 2026 at $0.85, a 24–25% decline year over year for January. The period average landed at $1.11. From January through October 2025, costs stayed in a notably tight band—lows of $1.09 (September) and highs of $1.15 (May)—signaling a steady market with contained fluctuations.
November broke that rhythm decisively. CPC jumped to the period high of $1.32 (+$0.19 month over month, +17%), before falling to $1.05 in December (−$0.26, −20%) and then $0.85 in January 2026 (−$0.21, −20%). The full range for the period was $0.47, roughly 42% of the average CPC—driven largely by the late-Q4 surge and the subsequent unwind.
Volatility tells the same tale. Average month‑to‑month movement measured $0.07; excluding the Q4/January swing, the typical step size was closer to $0.02–$0.03—remarkably calm. H1 2025 averaged $1.13 and H2 (July–December) also averaged about $1.14, illustrating how one dramatic month (November) can lift a half-year curve without changing the broader median rhythm.
Seasonality showed a familiar cadence in the global CPC trends. Early 2025 moved gradually higher into late spring (peaking around May at $1.15), eased slightly through summer ($1.09–$1.13), and then firmed into October. November recorded the clear high watermark at $1.32, consistent with peak auction intensity late in the year. The pattern reversed quickly: a December correction to $1.05 and a January trough of $0.85, marking the softest month of the series.
In short, most months sat within a narrow corridor, with the Q4 spike and post‑holiday reset defining the period’s standout dynamics.
For Agriculture in Sweden, no monthly medians are available in this window, so a direct “country vs. global” gap can’t be quantified. As a directional proxy, the global line suggests a benchmark CPC averaging $1.11, with a predictable late‑year lift (November at $1.32) and a pronounced pullback into December and January (down to $0.85). Absent country‑specific figures, the relative position of Sweden versus the global average remains unobserved, and any above‑ or below‑market characterization cannot be stated for this interval.
Even without a visible Sweden time series, understanding Facebook Ads CPC benchmarks for the Agriculture industry provides meaningful context: a globally steady 2025 punctuated by a November surge and a swift early‑year reset. These CPC trends help frame country‑specific ad costs and industry ad performance in Sweden against a consistent global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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