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September 2025 - August 2026
Benchmark observations based on the selected data
Across the 13-month window, Agriculture cost‑per‑clicks ran materially below the global benchmark and displayed a slow‑burn recovery after a winter trough. Average CPC in Agriculture (All countries available) sat well under the baseline, with a compact range early on, a deep October/January dip, then a steady rebound through spring into mid‑summer. Volatility was present but modest: month‑to‑month swings averaged around $0.10.
“This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.”
“This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.”
Starting in July 2025, Agriculture CPC was $0.74 and finished nearly unchanged in July 2026 at $0.74 — a net change of roughly −0.3%. The 13‑month average CPC for Agriculture was about $0.59, with the high at roughly $0.74 (August 2025) and the low at about $0.41 (February 2026). By contrast, the global median CPC averaged about $1.05 over the same period.
Key monthly movements tell the narrative: a sharp fall from August into October 2025 (to $0.44), a quick spike in November back to ~$0.73, then the lowest cluster across January–February 2026 (~$0.42–$0.41). From February onward there was a consistent climb — March $0.55, April $0.56, May $0.59, June $0.69, July $0.74 — marking a pronounced rebound and convergence with the market.
Volatility (average absolute month‑to‑month change) was about $0.10 for Agriculture, slightly above the baseline’s ~$0.10, indicating comparable but marginally choppier month‑to‑month movement.
Seasonal rhythm is visible: late Q3 into Q4 showed weakening with the lowest October figure, while late Q4 and early Q1 contained a pronounced trough (January–February). The recovery begins in early spring and gains momentum through May–July. November produced an abrupt counter‑movement (a spike), suggesting episodic increases in auction pressure or campaign pacing that month. Overall, the cadence is a fall‑then‑rebound pattern across the year.
Relative to the global benchmark, Agriculture CPCs were consistently below average. Across months the gap ranged widely: roughly 31% below in mid‑2025, peaking near 60% below in October 2025, and narrowing dramatically to about 4–5% below by July 2026 as global CPCs dipped. While the global trend declined about 28% from July 2025 to July 2026, Agriculture held steady, producing the convergence observed in midsummer. In volatility terms, Agriculture was marginally more volatile than the global series.
Understanding Facebook Ads cost‑per‑click (CPC) benchmarks for Agriculture in All countries available provides a clear frame for comparing industry ad performance, CPC trends, CPM analysis, CTR performance and country‑specific ad costs across global and agriculture‑specific contexts.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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