Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Global CPC trends over the past 13 months show a market that held steady for most of 2025 before breaking pattern late in the year. Median Facebook Ads CPC hovered near $1.11 through midyear, surged in November, then dropped sharply into December and continued falling into January 2026. Volatility was modest for most months but spiked around peak-season activity.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in the United Arab Emirates compared to the global benchmark.
Note: The dataset did not register a stable monthly time series for Agriculture in the United Arab Emirates during this window. The narrative below uses the global benchmark for context on country-specific ad costs and industry ad performance.
Across January 2025 to January 2026, the global median CPC averaged about $1.11. It opened at $1.12 in January 2025, ticked up through March ($1.14), and generally tracked a narrow band between $1.09 and $1.15 through October. The high came in November at $1.32, before a swift reset to $1.05 in December and a deeper trough at $0.85 in January 2026.
Month to month, the market was calm early on. Absolute monthly change averaged about $0.07, but most of that variance concentrates in the last quarter of 2025 and the first month of 2026: October to November jumped +17%, November to December fell −20%, and December to January 2026 slid another −20%.
The rhythm of 2025 tracked familiar seasonality for Facebook Ads benchmarks. Q1 held steady around $1.13, with Q2 similar in level and Q3 easing slightly to ~$1.11. Q4 was the outlier: an October baseline near $1.12 vaulted to $1.32 in November before retracing to $1.05 in December. The January 2026 low at $0.85 suggests a post-peak cooldown, consistent with softer demand and lighter auction pressure early in the year.
In narrative terms, CPC trends were range-bound for nine straight months, lifted decisively in November, then retrenched quickly. The magnitude and speed of that reversal underline how concentrated Q4 pressure can be for cost metrics, especially when auction intensity spikes around holiday activity and subsides immediately afterward.
Within this dataset, Agriculture in the United Arab Emirates does not have a month-by-month series large enough to chart against the global median. As a result, relative gaps, over- or under-performance, and volatility comparisons cannot be quantified directly for UAE Agriculture CPC during this period.
The global pattern provides the reference frame: a tight $1.09–$1.15 channel for most of 2025, a pronounced November spike, and a two-month downswing into early 2026. Any comparison to country-specific ad costs in the United Arab Emirates should keep this broader momentum in view until sufficient UAE Agriculture observations accumulate for a clean like-for-like read.
Understanding Facebook Ads CPC benchmarks provides a grounded lens for Agriculture marketing performance. While the dataset lacks a full monthly series for Agriculture in the United Arab Emirates, the global CPC trend—steady through most of 2025, peaking in November, and resetting into early 2026—offers a clear backdrop for interpreting CPC trends, CPM analysis, and CTR performance benchmarks across markets. This summary captures CPC benchmarks for the Agriculture industry in the United Arab Emirates relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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