Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Agriculture industry in the United States ran consistently cheaper clicks than the global market, but with sharper swings. Across the last 13 months, U.S. Agriculture CPC started at $0.68 in December 2024 and closed at $0.26 in December 2025, a steep −62% year-over-year slide. Costs climbed through spring to a June peak, then eased into fall with a brief November lift before a December low. Volatility was notably higher than the global benchmark, with bigger month-to-month moves and a wider annual range.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in the United States compared to the global benchmark.
The rhythm was distinctly seasonal: a spring/summer lift and a softer fall. Q1 in the United States averaged $0.56, Q2 rose to $0.64 with the June peak, Q3 moderated to $0.60, and Q4 settled at $0.41—about 36% lower than Q2. The year’s clearest inflection points were May’s climb off April’s trough, June’s high-water mark, and the late-year reset in December. This aligns with a pattern where U.S. Agriculture clicks become more affordable moving into the holiday period, even as many other categories face rising costs.
Globally, CPC averaged $1.13 with a tighter range ($1.05–$1.30) and smaller month-to-month shifts (average change of $0.07). Compared to that baseline, the United States Agriculture segment was consistently below market—about 51% lower on average. The gap narrowed meaningfully in June (U.S. was 29% below global), reflecting the local peak, and widened into year-end (75% below in December 2025). Through most months, U.S. Agriculture CPCs trailed the global benchmark by 40–60%. While the global trend was steady with a November spike (the high at $1.30), the U.S. Agriculture curve was choppier: a spring build, late-summer drift, a brief November lift, and a pronounced December reset.
In sum, Facebook Ads CPC trends for the Agriculture industry in the United States show lower country-specific ad costs than the global benchmark, with a pronounced spring/summer rise and more volatile monthly movement. Understanding Facebook Ads cost-per-click benchmarks for Agriculture in the United States helps contextualize industry ad performance and compare CPC trends to the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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