Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Argentina’s Facebook Ads CPC tells a two-act story: ultra-low costs through the first half of the year, then a sharp lift across the back half that still remained well below global levels. While the worldwide benchmark stayed relatively steady around the $1.13 mark, Argentina moved from cents-on-the-dollar CPCs to a late-year surge, peaking in November before easing into December. Volatility was pronounced, with several double-digit percentage swings month to month and the widest gaps to the global benchmark occurring in the early months.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across 2025, Argentina’s CPC averaged $0.23, versus a global average of $1.13. The year opened at just $0.07 in January and closed at $0.35 in December—an increase of roughly 434% from start to finish. The low came in April at $0.06, while November marked the high at $0.60. That creates a wide annual range of about $0.54, notably broader in absolute terms than the global range (about $0.26) despite Argentina’s much lower base.
Momentum built in stages. After a quiet Q1–Q2, costs rose from $0.17 in June to $0.38 in July (+121%), dipped in August and September ($0.30 and $0.22), then rebounded through October ($0.31) into November’s peak ($0.60, +96% month over month) before a December pullback to $0.35 (−42%). On average, month-to-month movement was about $0.12—roughly double the global benchmark’s $0.06—signaling a choppier ride in Argentina.
Seasonality appears in relief. CPCs in Argentina were soft through Q1 and Q2 (H1 average: $0.10), then accelerated into the competitive back half (H2 average: $0.36), a 3.4x lift. July acted as a breakaway month, setting up a stair-step run into Q4. The November spike—commonly associated with peak demand periods—stood out as the year’s apex, followed by the typical December compression.
Globally, seasonality was more tempered: CPCs hovered around $1.10–$1.15 for most of the year, rose to $1.32 in November, and then eased to $1.05 in December, ending the year down about 6% from January.
Argentina remained below market throughout the year, averaging about 80% under the global CPC. The gap was widest in the early months—April’s CPC was approximately 95% below the global benchmark ($0.06 vs. $1.13). The spread narrowed as the year progressed: July tracked about 66% below global, October around 73% below, and November marked the narrowest gap at roughly 55% below ($0.60 vs. $1.32). While the global curve was relatively flat with a seasonal Q4 swell, Argentina’s path was more volatile and ascendant, rising from a very low base to a late-year peak before correcting into December.
In summary, Facebook Ads CPC benchmarks for all industries in Argentina show a year defined by a low-cost first half, a decisive H2 climb, and higher volatility than the global pattern. Understanding CPC trends and country-specific ad costs in Argentina—set against the global benchmark—helps frame industry ad performance and the seasonal rhythm that shaped 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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