Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
For all industries in Argentina, Facebook Ads CPC trends in 2025 traced a low-cost but highly dynamic path: costs stayed far below the global benchmark yet swung dramatically through the year. The market started near pennies per click in Q1, surged through midyear, and topped out in November before cooling into December — a sharp, seasonal arc with a wide spread between highs and lows. While global CPCs hovered in a tight band around $1.13, Argentina’s country-specific ad costs moved from $0.06 at the trough to $0.63 at the peak, signaling a market that’s inexpensive on average but more volatile month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Argentina’s CPC opened at $0.07 in January and closed at $0.34 in December, a +420% lift from start to finish. The yearly average landed at $0.28, with a low of $0.06 in April and a high of $0.63 in November — a 10x spread across the year. Momentum was punctuated by sharp moves: March jumped to $0.16 (+133% vs. February) before April reset to $0.06 (−60% vs. March). A midyear build followed — $0.11 in May to $0.21 in June — then a breakout to $0.56 in July and another step-up to $0.59 in October and $0.63 in November. December eased to $0.34 (−47% vs. November).
Volatility was elevated. The average absolute month-to-month change in Argentina was $0.16, roughly 55% of the country’s average CPC and about 2.6x the global monthly swing ($0.06). The steepest single-month rises came in September to October (+$0.37) and June to July (+$0.35). The largest drop was November to December (−$0.30).
Seasonality was pronounced. Q1 was the softest (average $0.10), with April marking the year’s floor. Q2 climbed modestly (average $0.13). Q3 accelerated (average $0.38), driven by July’s spike and a still-high August. Q4 was the most expensive (average $0.52), peaking in November before a typical year-end cooldown in December. The rhythm aligns with broader Facebook Ads benchmarks where competition often intensifies into late Q3 and Q4, though Argentina’s amplitude was noticeably stronger.
Compared to the global benchmark, Argentina remained below market throughout the year. The global average CPC was approximately $1.13 (range: $1.06 in December to $1.32 in November), while Argentina averaged $0.28 — about 75% lower. The gap varied by month: at its widest, Argentina trailed by roughly 95% (April: $0.06 vs. global $1.13); at its narrowest, by about 52% (November: $0.63 vs. $1.32). Directionally, global CPCs were steadier and slightly down from January to December (−6%), while Argentina’s trend was choppier and net higher by year-end.
In short, Facebook Ads benchmarks for CPC in all industries in Argentina show low absolute costs, high variability, and a strong Q4 crest relative to earlier months — consistently below the global average yet more turbulent. Understanding these CPC trends in Argentina helps position country-specific ad costs within a broader view of global industry ad performance, complementing CPM analysis and CTR performance benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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