Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Argentina’s Facebook Ads cost-per-click sits far below the global benchmark, but the year told a story of momentum: a soft, bargain-heavy Q1, a steady lift through mid-year, and sharp spikes in July and October that pulled CPCs to their annual highs. Despite low absolute costs, month-to-month swings were pronounced, signaling a choppy market with pockets of intense competition. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across the last 13 months, Argentina’s CPC averaged $0.24 (median $0.21), versus a $1.15 global average. The series started at $0.24 in November 2024, dipped to its trough at $0.06 in December, then rose and pivoted through the first half of 2025. The high landed in October 2025 at $0.59—roughly 10x the December low—before easing to $0.44 in November 2025.
Key movements punctuated the year:
Volatility averaged a $0.14 absolute move month to month—more than twice the global benchmark’s $0.06—underscoring a more erratic local pricing environment despite significantly lower CPC levels.
Seasonality was clear. CPCs softened into late Q4 2024 and remained low through Q1 2025, averaging just $0.10 from January to March. A gradual climb defined Q2 ($0.13 avg.), punctuated by a mid-year breakout in Q3 ($0.36 avg.) led by a July spike ($0.50) and a still-elevated August ($0.34). The most expensive clicks arrived in early Q4 2025: October set the annual peak at $0.59, and November held elevated ground at $0.44. This rhythm mirrors broader auction dynamics: softer engagement costs early in the year, rising intensity into mid and late year.
Argentina remained below the global CPC every month—consistently a low-cost market for country-specific ad costs across all industries. The gap, however, shifted dramatically:
Globally, CPC trends eased through Q3 (from roughly $1.14 in Q1 to $1.07 in Q3) before firming into Q4 ($1.18 average for October–November). Year over year, global November CPCs declined 12% (from $1.44 to $1.27), while Argentina’s rose sharply. The local market was also more volatile, with larger monthly swings than the steadier global series.
Facebook Ads benchmarks for cost-per-click show Argentina’s all-industry market as structurally cheaper than the global average but notably more variable, with pronounced spikes in July and October 2025. Understanding CPC trends and country-specific ad costs for all industries in Argentina helps teams situate industry ad performance against the global CPC analysis and track how local volatility evolves relative to the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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