Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Argentina’s Facebook Ads CPC tells a story of a low-cost market that heated up dramatically through 2025, while still staying far below global price levels. From a quiet start under $0.07, costs climbed in waves, culminating in a late-year surge above $0.63. The pattern aligns broadly with global seasonality—softer early months and a Q4 lift—but the amplitude in Argentina was far more pronounced and choppier month to month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
CPC in Argentina started at $0.058 in December 2024 and ended at $0.634 in November 2025—an almost 11x increase (+991%). The full-period average was $0.25, with a low in December ($0.058) and a high in November ($0.634). Early 2025 stayed subdued (January $0.065, February $0.067), spiked in March ($0.155), then dipped again in April ($0.062). A steady climb followed: May ($0.11) and June ($0.207) set the stage for a July inflection to $0.503, before easing in August ($0.344) and September ($0.222). The market then surged to new highs in October ($0.594) and November ($0.634).
Month-to-month volatility averaged 0.12 points, indicating sharper swings than a typical steady climb. The late-year period (July–November) averaged $0.46—more than 4x the first-half average (January–June) of $0.11—showing a clear shift into a higher-cost regime as the year progressed.
The rhythm fits familiar platform seasonality, but with outsized moves. Argentina’s CPC was soft through Q1, with a brief March spike, then reset in April before building through mid-year. July marked a decisive pivot as CPC crossed $0.50 for the first time, followed by a two-step Q4 surge that peaked in November. This cadence mirrors broader patterns—mid-year steadiness and higher competition in Q4—yet Argentina’s path featured larger month-to-month leaps and retracements than the global norm.
Against the global benchmark, Argentina remained a low-CPC market throughout. The global average for the same period (December 2024–November 2025) was $1.14 versus Argentina’s $0.25—about 78% lower on average. The gap narrowed over time: Argentina trailed by roughly 95% in December (global $1.27 vs. Argentina $0.058) but was closest in October at 46% below global levels ($1.11 vs. $0.594), and 52% below in November ($1.32 vs. $0.634).
Globally, CPCs were relatively stable with an average monthly swing of 0.05 points and a gradual rise into Q4 (from $1.13 in January to $1.32 in November, +17%). By contrast, Argentina’s volatility averaged 0.12 points—about 2.4x higher—illustrating a more dynamic pricing environment even as it stayed well under global CPCs in absolute terms.
In sum, Facebook Ads CPC trends for all industries in Argentina show a clear late-year escalation from a very low base, consistently below global benchmarks but with sharper monthly movement. Understanding Facebook Ads benchmarks and country-specific ad costs for Argentina helps situate CPC performance versus the global market and highlights how 2025’s higher-cost back half reshaped the year’s CPC profile in Argentina.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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