Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Arts advertisers in Denmark ran far below the global Facebook Ads benchmarks for cost-per-click (CPC) in 2025, with one dramatic spike and an otherwise ultra-low cost base. Across the months observed (March, April, May, June, July, and November), CPC trends moved from cents-on-the-dollar to a brief convergence with the global market, before settling back to minimal levels. Volatility was pronounced, but concentrated around a single surge in May.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Arts industry in Denmark compared to the global benchmark.
Denmark’s Arts CPC started at $0.06 in March and ended at $0.08 in November, averaging $0.25 across the six reported months. The median was just $0.09, underscoring how a single high month skewed the average upward. The low was $0.06 (March) and the high arrived in May at $0.91 — a 13x lift from March (+1,324%), followed by a near-complete reset in June (−90% month over month to $0.09).
Month-to-month swings averaged $0.34, signaling a choppier pattern than the market. The largest moves were April to May (+$0.62) and May to June (−$0.82). By contrast, the global benchmark across the same sequence (March to April to May to June to July to November) shifted by just $0.06 on average per step, a much tighter band.
For context, the global CPC in 2025 averaged roughly $1.13 for the year and $1.16 across the six overlapping months, versus Denmark’s $0.25 — about 78% lower.
The rhythm in Denmark centered on a Q2 surge: a build from March ($0.06) through April ($0.29) culminating in May’s peak ($0.91), then a sharp June correction to $0.09. Q3 stayed subdued (July at $0.07). In Q4, November remained low at $0.08 even as global CPCs climbed to their yearly high.
This diverged from common seasonal patterns seen in the global benchmark, where Q4 typically sees elevated country-specific ad costs and higher CPCs amid competitive pressure. Globally, November was indeed the peak month at $1.32, whereas Denmark’s Arts CPC did not echo that lift.
Relative to the market, Denmark’s Arts CPCs were consistently below average. In March, Denmark trailed the global CPC by about 94%; April was 74% lower. The gap narrowed significantly in May (about 21% below the global mark), then widened again in June (−92%), July (−94%), and November (−94%). May was the narrowest spread; most other months sat roughly 90% under the global CPC.
Meanwhile, the global series remained steadier, hovering between $1.10 and $1.32 with lower volatility. Denmark’s pattern was more volatile, but that volatility hinged on a single outlier month.
Overall, Facebook Ads benchmarks show that CPC for the Arts industry in Denmark was exceptionally low in 2025, punctuated by a brief May spike before returning to minimal levels — a stark contrast to steadier global CPC trends and the Q4 peak. Understanding CPC trends and country-specific ad costs for Arts in Denmark helps benchmark industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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