Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The Arts category in India ran on ultra-low CPCs throughout the period, sitting far beneath the global benchmark while tracing a sharp mid-year deceleration. Median cost per click started near nine cents in late 2024, briefly lifted in February 2025, then slid steadily to near-zero by July—an unusually deep trough compared with the world average, which eased more gently. Volatility in India was modest in absolute terms but high relative to its tiny price level, creating a market that looks calm at first glance yet swings heavily in percentage terms month to month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in India compared to the global benchmark.
Across November 2024 to July 2025, India’s Arts median CPC averaged $0.08, opening at $0.093 in November and ending at $0.00077 in July (−99% from start to finish). The period high landed in February at $0.161; the low arrived in July at sub-one-tenth of a cent—over a 200x spread between peak and trough. Month-to-month movement highlights that arc: +72% from January to February (the only decisive upswing), followed by a −38% step-down in March, a steady drift lower through May, and two severe declines into early Q3 (−87% in June, then −91% in July).
In absolute terms, average monthly change was 0.031 points, but relative to the tiny average CPC, that equates to roughly 39% of the mean each month—evidence of pronounced percentage volatility within a very low-cost market.
Seasonally, Q4 2024 was subdued for India’s Arts CPCs (averaging about $0.089), consistent with a market that did not mirror the global year-end lift. Q1 2025 showed the strongest stretch, averaging roughly $0.118 on the back of February’s spike. The tone softened quickly in Q2, averaging just $0.055 as April and May stepped lower and June collapsed. Early Q3 brought the sharpest trough, with July nearly zero.
By contrast, global CPCs followed a more familiar rhythm: higher in Q4 2024, then easing gradually through Q1 and Q2 2025. June marked the global low before a slight July rebound—still well below Q4 levels but nowhere near the cliff seen in India’s Arts segment.
Against the global benchmark, India’s Arts CPCs were structurally lower throughout. Over the shared months, India averaged $0.08 versus the global $1.17—about 93% below. The narrowest gap came in February, when India’s CPC reached 14% of the global level; the widest was July, when India’s CPC was effectively 0.07% of global. The global trend fell more moderately overall (−29% from November to July), and while its absolute month-to-month shifts were larger (average 0.064 points), relative volatility was much smaller (~6% of its mean) compared with India’s 39%.
The global high was November 2024 at $1.47, drifting to a low of $1.03 in June before a slight July lift to $1.05. India peaked at $0.161 in February and bottomed at $0.00077 in July, underscoring a steeper, more abrupt descent.
Facebook Ads benchmarks make the contrast clear: CPC trends for the Arts industry in India remained far below global levels, with a brief February lift followed by a sharp mid-year decline to near-zero. This country-specific ad cost analysis helps situate industry ad performance against broader global CPC patterns and complements CPM analysis and CTR performance comparisons for a fuller view of the market. Understanding cost-per-click benchmarks for Arts in India provides a grounded reference point for evaluating how local pricing diverges from global Facebook Ads norms.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app