Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Arts advertisers in India saw exceptionally low Facebook Ads cost-per-clicks in 2025, starting modestly, peaking early, and then sliding to near-zero by midyear. While the global benchmark held steady around the $1.10–$1.15 range, India’s Arts CPCs moved in a different rhythm—brief early lift followed by an unusually sharp compression from late Q2 into July. Volatility was elevated relative to the global pattern, and the gap versus worldwide CPCs widened as the year progressed.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in India compared to the global benchmark.
Across January–July 2025, India’s Arts CPC averaged $0.076, with a clear arc: $0.094 in January rising to a high of $0.161 in February, then stepping down each month to $0.076 in May, collapsing to $0.0086 in June, and touching $0.0008 in July. The median over the period was $0.089, underscoring how sharply June–July broke from the earlier band.
Month-to-month changes illustrate the pace: +71% from January to February, then −38% in March, −10% in April, −14% in May, an abrupt −89% in June, and −91% in July. On average, absolute monthly movement was about $0.038—roughly twice the global benchmark’s typical step of $0.016—signaling a choppier ride for India’s Arts CPC trends.
By contrast, the global CPC sat in a tight corridor. From January to July, the worldwide median hovered near $1.12, peaking at $1.15 in May and easing to $1.10–$1.09 by June–July. Over these seven months, the global series drifted roughly −2% net, compared with India’s −99% from January to July.
The shape of India’s curve hints at early-year buoyancy often seen after Q4 pressure—February’s $0.161 high mirrored that pattern—followed by a progressive softening through spring and a pronounced trough in late Q2 and early Q3. The June–July compression pushed CPCs to fractions of a cent, well outside the preceding range.
Globally, seasonality remained familiar. The broader dataset shows a pronounced Q4 lift (a November high near $1.32), a December cool-down to about $1.05, and a deeper reset into January 2026 around $0.85. Against that backdrop, India’s Arts series followed the early-year rebound but diverged with an unusually steep midyear decline.
India’s Arts CPCs were consistently below market. Using the January–July window:
In sum, Facebook Ads benchmarks point to ultra-low cost-per-click levels for the Arts industry in India during 2025, with a brief early lift and a decisive midyear slide, set against a relatively stable global backdrop. Understanding CPC trends and country-specific ad costs for Arts in India—within the context of broader Facebook Ads benchmarks for CPC, CPM analysis, and CTR performance—helps frame industry ad performance relative to the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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