Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The Arts category in Israel does not have a reportable monthly CPC series in this period, but the global Facebook Ads benchmarks provide a clear backdrop: CPCs were broadly steady for most of the year before a sharp Q4 surge and a quick reset. The global median CPC averaged about $1.13, peaking in November near $1.32 and bottoming in December around $1.06 — a tight market that briefly stretched during peak season, then cooled.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in Israel compared to the global benchmark.
Across the global benchmark, CPC started at $1.12 in January and ended at $1.06 in December — a modest 6% step down over the year. The high point arrived in November at $1.32, roughly 16% above the annual average, while the low came in December at $1.06, about 7% below the average.
Month-to-month movement was mostly muted in the first three quarters. From January through October, changes typically hovered within 1–3 cents, aside from a June dip (−$0.05) and an August lift (+$0.03). The pattern broke in Q4: CPC jumped 17% from October to November (+$0.19), then fell 20% into December (−$0.26). On average, global CPC shifted by about $0.06 per month; notably, November and December alone accounted for 70% of all absolute movement during the year, underscoring how concentrated volatility became at the end of the period.
In summary, the global CPC trend was stable-to-soft for most of the year, punctuated by a short, pronounced Q4 premium followed by a quick normalization.
Quarterly pacing highlights the rhythm:
This arc aligns with common platform dynamics: performance typically tightens into late Q3 and early Q4 as competition builds, with December often seeing a mix of elevated spend and shifting engagement, followed by a post-peak reset. While this report centers on CPC trends, the cadence is consistent with broader Facebook Ads benchmarks often echoed in CPM analysis and CTR performance.
Because the Arts dataset for Israel did not meet the reporting threshold this period, a direct month-by-month comparison to the global benchmark isn’t available. The global reference points, however, frame the likely context for country-specific ad costs:
Any observed Arts CPC in Israel that consistently tracks near $1.10 would align with the softer Q3 global baseline, while persistent levels around $1.17 would reflect the tighter Q4 global conditions. Without a visible local series, the precise gap to global cannot be quantified, but these markers provide a reliable frame.
Even without a month-by-month local series, understanding Facebook Ads cost-per-click benchmarks for the Arts industry in Israel — against a global CPC average of roughly $1.13 and a yearly range of $1.06–$1.32 — helps situate country-specific ad costs within broader industry ad performance and CPC trends observable worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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