Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Arts advertisers in New Zealand ran well below the global Facebook Ads benchmarks for Cost Per Click (CPC) throughout 2025, but with far sharper swings month to month. From a near-dollar start in February, CPCs fell hard in March, rebuilt through mid-year, then whipsawed in Q4 with an October lift, a November trough, and a December rebound. The global market, by contrast, held a tight, steady band with a familiar November spike.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in New Zealand compared to the global benchmark.
From February to December 2025, New Zealand’s Arts CPC averaged $0.47, opening at $1.01 in February and ending at $0.45 in December—a 55% decline across the period. The year’s high was February ($1.01); the low came in November ($0.11), narrowly under March’s $0.11. The range over the period was wide at $0.90.
Monthly movements told a choppy story:
Volatility averaged $0.34 in absolute month-to-month change—around five times the global benchmark’s $0.07 over the same window.
Seasonally, the pattern was asymmetrical. Early-year costs were elevated in February before collapsing in March. Q2 rebuilt steadily, peaking mid-year around July. Q3 softened in August and steadied in September, then Q4 opened with an October rise, only to see an unusually deep November trough and a December bounce. Globally, CPCs typically firm through Q4 as competition intensifies; New Zealand’s Arts CPCs diverged from that rhythm with November marking the local low point rather than a peak.
Across February–December, New Zealand’s Arts CPC averaged $0.47 versus a global $1.12—about 58% lower. The gap persisted in every month observed. At its narrowest, February sat 11% below global levels ($1.01 vs. $1.13); at its widest, November ran 92% below ($0.11 vs. $1.30). The global trend was steady and modestly down overall (−7% from February to December), while New Zealand’s path was choppier and declined more deeply (−55%). Mid-year, New Zealand hovered 30–45% under the market (e.g., July at $0.75 vs. $1.07); by December, it closed 57% below ($0.45 vs. $1.05).
In sum, Facebook Ads CPC trends for the Arts industry in New Zealand were consistently below global levels but markedly more volatile, with standout lows in March and November and brief lifts in July and October. Understanding these country-specific ad costs within broader Facebook Ads benchmarks helps frame industry ad performance relative to global CPC patterns for Arts in New Zealand.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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