Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Arts advertisers in the Philippines ran on distinctly low-cost footing in 2025, with cost per click (CPC) levels far below the global benchmark and a year marked by sharp swings. The market dipped to a midsummer trough before surging into a Q4 spike, then easing and finishing the year still below its early peak. Across Facebook Ads benchmarks, these CPC trends show a budget-light but choppy environment for country-specific ad costs in the Philippines.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in the Philippines compared to the global benchmark.
The series begins in February at a median CPC of $0.46 and ends December at $0.42, a modest 8% slide across the period. The average CPC for Arts in the Philippines across February–December was $0.22, with a wide range from a low of $0.04 in August to a high of $0.53 in October.
Momentum shifted several times:
Volatility was elevated. Month-to-month absolute changes averaged $0.18, indicating larger swings than steady-state markets. The largest single-month drop was October to November (−$0.41), while the sharpest increases occurred in September to October (+$0.31) and November to December (+$0.30).
Seasonality diverged from typical CPC patterns. Instead of a gentle Q1 reset and gradual Q4 climb, the Philippines saw:
This rhythm created a whipsaw profile—extended low-cost periods punctuated by short bursts of higher CPCs.
Against the global benchmark, Arts CPCs in the Philippines were consistently “below market.” The global average from February–December was $1.13, versus $0.22 locally—about 81% lower on average. The gap tightened and widened dramatically through the year:
Trend shapes also differed. Globally, CPCs were relatively stable around $1.10–$1.15, with a predictable November spike to $1.32 followed by a December cooldown to $1.05. The Philippines moved more abruptly, with average monthly CPC shifts of $0.18 versus $0.06 globally—meaning the local Arts market was roughly three times more volatile.
In sum, Facebook Ads benchmarks for CPC in the Arts industry show the Philippines as a structurally low-cost but more variable market in 2025, with deep midyear softness and a pronounced Q4 surge. Understanding CPC trends and country-specific ad costs for Arts in the Philippines helps contextualize industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app