Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Arts advertisers in the United Arab Emirates ran markedly cheaper clicks than the global market across the period, but with sharper month-to-month swings. CPC trended down from late Q4 into January, surged in March, then slid into a mid-summer low before rebounding in August. The standout moments were a March spike to roughly $1.00 and a July dip near $0.27, underscoring a choppy cadence versus a steadier global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in the United Arab Emirates compared to the global benchmark.
Across the reported months, Facebook Ads cost-per-click for the Arts industry in the United Arab Emirates averaged $0.58, ranging from a low of $0.27 in July to a high of $1.00 in March. The period opened at $0.71 in November 2024 and ended at $0.54 in August 2025, a 23% decline. Notable movements included a Q4-to-Q1 slide (−23% from November to December and −18% into January), followed by a pronounced lift into March (+59% month-over-month). After the March peak, CPC retraced to $0.52 in May (−48% vs. March), then fell again into July (−49% from May), before a sharp August rebound to $0.54 (more than doubling off July’s low).
Volatility in the United Arab Emirates averaged a 0.26 point absolute change between reported months, roughly four times the global benchmark’s 0.06. The amplitude of swings—especially the March spike and July trough—defined the year’s rhythm more than a singular trend line.
Seasonality appears in recognizable contours. CPC softened through late Q4 and early Q1, with January marking an interim trough. March delivered the strongest pricing of the cycle, often a period when engagement stabilizes and competition resets after early-year troughs. By late Q2, the series cooled again, with May and especially July posting the softest country-specific ad costs. August’s rebound suggests a re-tightening of the auction ahead of the typical Q3-to-Q4 intensity.
Compared to the global Facebook Ads benchmarks, Arts CPC in the United Arab Emirates ran about half the price on average: $0.58 locally versus $1.17 globally across overlapping months. The gap narrowed meaningfully in March, when the United Arab Emirates sat just 13% below the global CPC; it widened to its largest in July, at 75% below. Through the same months, the global series moved within a tighter range (roughly $1.05–$1.47) and declined more evenly from November to August (−28%), whereas the United Arab Emirates declined by 23% but with more pronounced month-to-month swings. In short, the global trend was steadier; the United Arab Emirates was cheaper and more volatile.
Understanding Facebook Ads cost-per-click benchmarks for the Arts industry in the United Arab Emirates provides a clear read on CPC trends, country-specific ad costs, and how local industry ad performance compares to global patterns. This CPC-focused view complements broader Facebook Ads benchmarks often paired with CPM analysis and CTR performance when evaluating market dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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