Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Colombia’s cost-per-click (CPC) profile over the last 13 months moved well below the global norm for most of the period, then surged into and past the global benchmark in the final month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Colombia began July 2025 with a low CPC near $0.15 and closed July 2026 at $0.86 — a roughly 483% increase from start to finish. Across the year Colombia’s median CPC averaged about $0.22, with a low of $0.12 in April 2026 and two notable spikes: October 2025 at ~$0.30 and a dramatic jump to ~$0.86 in July 2026. By contrast, the global baseline averaged about $1.05 over the same window, ranging from ~$0.77 (July 2026) to a high of ~$1.29 (November 2025).
Month-over-month moves were uneven. Colombia saw two sharp upticks: Sep→Oct 2025 (+105%) and Jun→Jul 2026 (+252%). Offsetting falls included Oct→Nov 2025 (−48%) and Mar→Apr 2026 (−21%). Measured as absolute monthly change, Colombia averaged ~ $0.10 per month; measured relative to its mean, these swings amount to ~44% average monthly movement — a much larger relative volatility than the global baseline.
Seasonal rhythm is visible but punctuated by discrete spikes. The autumn window (Sep→Oct 2025) showed a clear lift in Colombia’s CPC, followed by a rapid retreat in November. Winter months (Dec→Feb) settled into a lower band around $0.13–$0.16. A spring trough hit in April 2026 (~$0.12) before a gradual rise through May–June and a steep jump in July 2026. The global baseline showed more muted seasonality: a November peak and a dip into mid-year, but without Colombia’s extreme relative swings.
Most months Colombia’s CPC trailed global levels by a wide margin — typically 78%–89% below the global median. October and June narrowed the gap (Colombia ~72–78% below), and in July 2026 the pattern inverted: Colombia’s $0.86 CPC was about 12% above the global $0.77 for that month. Overall averages tell the same story: Colombia’s mean CPC (~$0.22) sat roughly 79% below the global mean (~$1.05), while relative monthly volatility in Colombia (≈44% of its mean) far exceeded the global relative volatility (≈9% of the mean).
Understanding Facebook Ads CPC trends and country-specific ad costs for All industries in Colombia illuminates a market that typically runs well below global cost levels but can show sudden, large lifts — especially evident in October 2025 and July 2026 — when compared to global CPC benchmarks and broader industry ad performance.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC may increase during long weekends and holidays such as Independence Day as leisure media consumption rises. Major e-commerce events may increase retail competition. June holidays may disrupt typical ad pacing. Holidays shifted to Mondays may improve weekend campaign performance.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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