Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all industries in Colombia, Facebook Ads CPC trends tell a clear story: costs remained structurally below the global benchmark while moving through distinct seasonal waves. From November 2024 to November 2025, Colombia’s median CPC averaged $0.18 versus a $1.15 global average — roughly 85% lower overall. The period opened soft, climbed into late spring, cooled through mid‑year, and then spiked sharply in October before easing in November. Volatility was moderate in dollars but comparatively high in percentage terms, with October standing out as the key outlier.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s CPC started at $0.13 in November 2024, dropped to the period low in December ($0.10), then climbed through early 2025. It ended November 2025 at $0.18 — a 43% lift versus the starting point. The 13‑month high hit in October 2025 at $0.29, the only month meaningfully above $0.25.
The median CPC across the period was $0.18, with seven of 13 months finishing above that level. Notable month‑to‑month shifts included:
Average month‑to‑month absolute movement was about $0.04, which equates to roughly 23% of the Colombian mean — a choppier profile than the global series.
The rhythm through 2025 followed a familiar arc. Q1 averaged $0.17 as CPCs rebuilt from December’s trough. Q2 was the strongest stretch at $0.21, with a two‑month plateau in April–May near $0.21–$0.22. Mid‑year costs softened: Q3 averaged $0.17 after three consecutive declines from May to August, followed by a nearly 20% rebound in September.
Q4 brought the biggest swing. October posted the period’s high at $0.29 — 59% above the 13‑month average — before easing to $0.18 in November. Looking back to 2024, late Q4 registered the lowest month (December at $0.10), underlining the market’s tendency for pronounced end‑of‑year contrasts.
Against the global Facebook Ads benchmarks, Colombia stayed well below market at every point. The global CPC averaged $1.15 for the period, drifting down 12% from November 2024 to November 2025 and bottoming in September ($1.05). Colombia, by contrast, averaged $0.18 and rose 43% from start to end, with a stronger spring build and a sharper October spike.
The gap narrowed and widened throughout the year:
Volatility also differed. In absolute dollars, global CPCs shifted by about $0.06 month‑to‑month; relative to their level, that’s ~5%. Colombia moved by ~$0.04, which is a larger swing proportionally (~23% of its mean), underscoring a more variable local market in percentage terms.
Facebook Ads CPC benchmarks for all industries in Colombia reveal consistently lower country‑specific ad costs than the global average, with a spring peak, mid‑year softness, and an October spike that briefly narrowed the gap. Understanding these CPC trends — alongside broader Facebook Ads benchmarks, CPM analysis, and CTR performance — helps frame Colombia’s industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per lead across different markets
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