Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all countries, Facebook Ads CPC for the Construction industry ran consistently higher than the global benchmark and moved with far sharper swings. Over the 13-month window, Construction averaged $1.41 per click versus a $1.11 global average—about a 27% premium—punctuated by a dramatic January 2026 spike. The year’s rhythm shows a firm Q2, a softer August and December, and then an unusually steep new-year lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.
Construction CPC opened 2025 at $1.19 and closed January 2026 at $2.22, an 87% climb end-to-end. The series averaged $1.41, with a pre-spike 2025 average of $1.35. The lowest points were March ($1.07) and December ($1.07), while the highest months were June ($1.63), July ($1.54), and then the outlier January 2026 ($2.22).
Momentum was choppy. February jumped to $1.49 (+25% vs. January), then March fell back to $1.07 (−28% vs. February). A strong second quarter followed: April rebounded to $1.42 (+32% vs. March), May held at $1.26, and June peaked at $1.63 (+29% vs. May). After a July plateau ($1.54), August eased to $1.19 (−23% vs. July). The autumn rebuild brought $1.36 in September and $1.44 in October, edging up to $1.49 in November before a sharp December dip to $1.07 (−28% vs. November). The largest single leap came in December-to-January (+$1.15, +107%).
Volatility averaged a $0.32 month-to-month absolute change—about 4.5 times the global benchmark’s $0.07—signaling a market that moved more abruptly than overall Facebook Ads benchmarks.
Within 2025, Construction’s strongest sustained period was Q2, averaging $1.44, ahead of Q3 ($1.36) and Q4 ($1.33), with Q1 the lowest ($1.25). The pattern shows mid-year firmness, late-summer softness, a brief Q4 rise, and a pronounced December trough. January 2026 then broke pattern with an outsized surge to $2.22.
Relative to the global benchmark, Construction CPCs were above market almost all year, except a brief March undershoot (−6%). Premiums were modest in January (+6%) and August (+6%), widened meaningfully in April (+25%), September (+24%), and October (+28%), and peaked in June (+48%). December was near parity (+2%). The January 2026 gap was the widest: Construction at $2.22 versus a global $0.85, a +163% premium. In absolute terms, the difference ranged from −$0.07 (March) to +$1.38 (January 2026); excluding the spike, the widest gap was June at +$0.53. Meanwhile, the global series stayed tightly clustered near $1.10 most months, lifted to $1.32 in November, then fell to $1.05 in December and $0.85 in January—rising steadily less than Construction and with far lower variance.
These Facebook Ads CPC trends for the Construction industry across all countries show a higher-cost, more volatile market compared to the global benchmark, with a strong Q2, late-year dips, and an exceptional new-year surge. Understanding CPC benchmarks and country-specific ad costs for Construction helps marketers interpret industry ad performance alongside broader Facebook Ads benchmarks, complementing related CPM analysis and CTR performance views.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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