Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Construction advertisers in Australia saw a year defined by sharp swings in Facebook Ads cost-per-click. The market opened with bargain clicks in February (around $0.33) before a dramatic March surge above $4.60, easing through mid-year, and spiking again in November. On average, Australia’s CPC settled at $1.86 across the period—about 64% higher than the global Facebook Ads benchmark of $1.13—while exhibiting far greater volatility and more pronounced month-to-month momentum shifts.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Australia compared to the global benchmark.
The period began at $0.62 CPC in December 2024 and ended at $1.67 in December 2025, a net lift of roughly 1.05 points. The low came in February 2025 at $0.33, followed by the high in March at $4.60. Overall, CPC averaged $1.86, ranging from sub-$1 levels in mid-year to multi-dollar spikes in March, April, May, and November.
Volatility was the defining feature: average month-over-month movement reached 1.27 points, with the largest jump from February to March (+$4.28). Secondary surges included October to November (+$2.29), while the calmest stretch came in July to August (a near-flat −$0.03). Peaks and troughs formed clear chapters: an early-year spike (March at $4.60), a mid-year lull (July $0.79, August $0.76), and a Q4 flare-up (November $3.41) before easing into December ($1.67).
Seasonality played out in distinct waves. Early Q1 split sharply: February hit the yearly floor, then March vaulted to the top. Q2 stayed elevated but cooled month by month—April ($3.48) to May ($2.42) to June ($1.40). Q3 was the softest run, with sub-$1 CPCs in July and August before a September pickup ($1.73). Q4 showed classic end-of-year firmness: October hovered near parity with global levels ($1.12), November spiked to $3.41, and December eased but remained above mid-year troughs.
Relative to the global baseline, Australia’s CPCs were higher on average (+64%) and far more volatile. The global trend stayed in a tight $1.05–$1.30 band with modest moves (average month-to-month change of ~$0.07), while Australia swung by ~1.27 points on average—roughly 18x the global variability.
Month by month, Australia ran above market in 8 of 12 observed months. The narrowest gap came in October, when Australia sat about 2% above global CPCs. The widest gaps were extreme in both directions: February trailed global levels by roughly 71%, while March ran about 304% above. By quarter, Q2 in Australia averaged roughly $2.43 (+118% vs. global Q2), Q3 hovered near parity (~$1.10), and Q4 accelerated to ~$2.07 (+79% vs. global Q4). The global pattern rose modestly into November and softened in December, while Australia followed a choppier path with larger surges and resets.
Understanding Facebook Ads CPC benchmarks for the Construction industry in Australia highlights a market with elevated costs and pronounced swings versus the global average. These country-specific ad costs show a year of spikes in March and November, a mid-year trough, and an overall CPC level above global industry ad performance—useful context for interpreting CPC trends and benchmark comparisons for Construction in Australia.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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