Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canada’s Construction market posted a year defined by sharp swings in Facebook Ads CPC trends, running hotter than the global benchmark during peak months and cooler during off-peak. Costs for the sector started low, surged into late spring and midsummer, then dipped before a late-year rebound. The result: a higher-than-market average driven by a handful of outsized spikes rather than steady inflation. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Canada compared to the global benchmark.
Across December 2024 to November 2025, Canada’s Construction CPC averaged $1.23, versus the global median of $1.14 (+8%). The period opened at $0.82 in December 2024 and closed at $1.91 in November 2025, marking a 134% rise end-to-end.
Two surges anchored the year:
The trough arrived in September at $0.82, narrowly under December’s $0.82 start and well below the global median for that month. The range was wide—$0.82 to $1.92—spanning $1.10, while month-to-month volatility averaged $0.40. For context, the global series moved just $0.05 on average per month, highlighting how much choppier Canada’s Construction CPCs were.
Quarterly rhythm underscored the narrative:
Seasonality was pronounced. Performance was softer through Q1, then costs lifted sharply in late spring, peaking in May and staying elevated in July. Late summer and early fall were comparatively inexpensive—August eased to $0.95 and September hit the low for the year—before CPCs rebounded in November, a month that also showed a global uptick. This pattern aligns with heightened competition in late spring and renewed intensity heading into the holiday period, with a notable countertrend dip in early fall.
Canada’s Construction CPCs were below market in 7 of 12 months but above market in 5, and the “above” months carried outsized premiums:
The gap narrowed to near parity in March–April (6%–7% either side of global), and widened most in July (Canada +71% vs. global) and December 2024 (−36% vs. global). While the global line moved steadily from roughly $1.07 to $1.31, Canada’s arc was notably more volatile, punctuated by sharp climbs and resets.
Understanding Facebook Ads benchmarks for CPC in the Construction industry in Canada shows a year of elevated volatility and concentrated cost spikes, with country-specific ad costs averaging 8% above global levels. This CPC analysis helps benchmark industry ad performance in Canada against the steadier global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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