Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Construction advertisers in Denmark saw a choppy first half of 2025 for Facebook Ads CPC, alternating between sharp spikes and quick retreats while generally tracking just below the global benchmark. The market opened soft in March, surged in April, and eased by June — a three‑month arc that was more turbulent than the global pattern and produced a wide cost range for a short window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Denmark compared to the global benchmark.
CPC trends in Denmark’s Construction category averaged about $1.02 across the available 2025 months (March, April, June), starting at $0.70 in March and finishing at $1.04 in June. The local high arrived in April at $1.32, nearly doubling month over month, before easing 22% by June. The low point was clearly March ($0.70), producing a three‑month range of $0.62 — a wide spread equal to roughly 61% of the period’s average.
The median CPC across these months was $1.04, close to the average, yet the step‑to‑step swings were large: an 89% lift from March to April, followed by a retracement toward early‑spring levels. Using simple step changes, average movement was about $0.45 per step, and a basic dispersion read suggests much higher variability than the benchmark in the same window.
By comparison, the global CPC averaged roughly $1.12 for the full year and $1.11 for March–April–June specifically. That puts Denmark’s Construction CPC about 9% below the market average over the same months — but with a more dramatic month‑to‑month profile.
The Denmark series hints at a springtime pulse: a subdued March gives way to an April cost spike, then a cooler early summer. While the dataset here is limited to three months, the rhythm aligns with broader auction dynamics where mid‑spring can tighten and early summer often loosens. Globally, CPCs were steady through Q1, softened into mid‑year, and then climbed into late Q3/Q4, culminating in a pronounced November peak.
Within that backdrop, Denmark’s April level ($1.32) briefly mirrored the kind of elevation the global index usually reserves for Q4, before easing back toward the low $1.00s in June.
Against the benchmark, Denmark shifted from well below market to above market and back below within one quarter:
Across these months, Denmark averaged $1.02 vs. the global $1.11 (−9%). The gap was narrowest in June and widest in March. Volatility was notably higher locally: the Denmark range over the period ($0.62) was ten times the global range for the same months (~$0.06), and simple dispersion measures point to roughly an order of magnitude more variability than the global trend.
In sum, Facebook Ads benchmarks for CPC in the Construction industry in Denmark show below‑market costs on average but with sharper swings than the global index — a spring spike followed by an early‑summer cooldown. Understanding these CPC trends and country‑specific ad costs helps contextualize industry ad performance in Denmark against the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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