Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Denmark’s Construction advertisers saw a spring shaped CPC story that moved faster and swung wider than the global market. Costs started unusually low in March, spiked sharply in April, and settled to a mid-range level by June. Across those months, Denmark generally ran below global Facebook Ads benchmarks on cost, but with one standout month where it briefly priced above market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Denmark compared to the global benchmark.
CPC for Construction in Denmark opened at 0.70 in March 2025, surged to a high of 1.32 in April, then eased to 1.04 by June. That puts the three-month average at roughly 1.02 per click, with a 0.62 range between the March low and April high. From start to finish, CPC climbed 48%, even after the April spike cooled.
Momentum was choppy. The month-to-month swing averaged 0.45 points across the observed intervals—more abrupt than the global pattern. By comparison, the global benchmark’s average monthly move across 2025 into early 2026 was about 0.07, even with a notable Q4-to-Q1 reset. In short, Denmark’s Construction CPC showed larger jumps and retracements, compressing a lot of motion into a short window.
Within the period observed, April stood out as the pressure point: CPC jumped from a March trough to the period’s peak before normalizing into June. This creates a spring hump in the Denmark series—an early-season lift, followed by stabilization at a level still above March but below the April crest.
The global baseline mirrors familiar seasonal rhythms for Facebook Ads benchmarks: relatively steady through mid-year, a pronounced cost peak in November (1.32), then a sharp reset into December (1.05) and further softening in January 2026 (0.85). While Denmark’s Construction data cover only March–June, its April spike aligns directionally with moments when demand and competition can briefly tighten.
Relative to the global benchmark, Denmark’s Construction CPC averaged about 10–11% lower during March–June (1.02 vs. 1.13 for the same months). The gap shifted month to month:
Put another way, Denmark’s CPC ran between 61% and 116% of global levels across the period. The spread was widest in March and narrowest by June, when local costs converged toward the global average.
Globally, CPC trends rose gently through mid-2025, crested in November, and reset in December–January. Denmark’s Construction series over the observed months was more jagged—higher short-term volatility, including a sharper April spike and a faster normalization.
Understanding Facebook Ads CPC benchmarks for the Construction industry in Denmark highlights a spring period marked by a rapid April lift, a return to near-market levels by June, and an overall average that trended slightly below global CPCs. These country-specific ad costs provide a clear read on CPC trends and industry ad performance in Denmark compared to the worldwide baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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