Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Construction advertisers in New Zealand ran on a markedly lower cost curve than the global benchmark through 2025, with one dramatic mid‑year spike that briefly brought local CPCs to near‑parity with the world. For most months, New Zealand’s median cost per click sat in a tight, low band, then surged in August before settling back into low-cost territory in Q4. The global picture was steadier around 1.13, with the expected November lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in New Zealand compared to the global benchmark.
Across February through November 2025, Construction CPC in New Zealand averaged 0.31, ranging from a low of 0.13 in March to a high of 1.05 in August. The period opened at 0.30 in February and ended at 0.21 in November, a 29% decline from start to finish.
The monthly rhythm was pronounced:
Nine of ten months sat below 0.36; August was the clear outlier. Month-to-month volatility averaged 0.27, with the largest swings occurring July→August and August→September. Excluding those two moves, average monthly change was closer to 0.12, signaling a generally low-cost, low-variance market punctuated by one exceptional surge.
The data suggest a soft early‑year phase (February–March), a steady rebuild into late Q2 (peaking June), and a winter spike in August that did not persist. Q4 flattened: October ticked up from September’s trough, and November held steady near October, even as global CPCs accelerated.
Globally, CPC trends were comparatively stable from February through October (hovering near 1.10–1.14), then lifted meaningfully in November to 1.30 before easing again in December. That late‑year pattern—typical of heightened competition—was not mirrored in New Zealand’s Construction results, which stayed subdued in October–November after the August peak.
New Zealand Construction CPC averaged 0.31 versus the 1.13 global benchmark—about 73% below market on average. The gap was widest in March (−88% vs global 1.14) and September (−87% vs 1.07). At its narrowest, August’s 1.05 sat just 5% under the global 1.10, the only month where local country-specific ad costs neared the world median.
The global series was calmer, with an average monthly change of 0.05 compared to New Zealand’s 0.27—roughly six times more volatility locally, driven by a single outsized month. While the global curve rose modestly across the year (+16% from February to November), New Zealand’s Construction CPC ended lower than it began (−29%), underscoring a choppier, low-cost environment with one standout surge.
In short, Facebook Ads benchmarks for cost per click in the Construction industry show New Zealand operating well below global CPC levels most months, with a brief August convergence and a quiet Q4. Understanding these CPC trends—alongside broader CPM analysis and CTR performance context—helps situate industry ad performance and country-specific ad costs for Construction in New Zealand against the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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