Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Construction advertisers in New Zealand saw unusually low cost-per-clicks (CPC) through 2025, running well below the global benchmark yet moving with sharper month-to-month swings. A brief August price surge briefly closed the gap with the world market before costs reset, ending the period modestly higher than where they began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in New Zealand compared to the global benchmark.
Across February–November 2025, New Zealand Construction CPC averaged 0.32, with a low of 0.13 in March and a high of 1.05 in August. The period opened at 0.30 in February and closed at 0.35 in November, a modest +17% lift from start to finish. The central tendency sat lower than the average: the median month landed near 0.25, indicating that the single August spike pulled the mean up.
The year’s defining move came mid-year. After climbing steadily from March (0.13) through June (0.36), CPCs dropped into July (0.18), then spiked in August to 1.05—roughly a 6.9x jump from the March trough. That surge quickly unwound: September reset to 0.14 (−87% month over month), followed by a gradual rebound to 0.19 in October and 0.35 in November. Volatility averaged 0.28 CPC points per month across the period, but excluding the August shock, typical month-to-month movement sat closer to 0.11—still choppier than the global baseline.
The early-year softness culminated in a March low, then Q2 firmed: April–June marked a steady climb, peaking in June before the July dip. Q3 was the most turbulent stretch, defined by the August spike and September correction. Q4 began with stabilization and a measured lift into November, consistent with broader end-of-year auction pressure observed globally.
Put simply: a Q2 build, an outsized August event, and a controlled recovery in October–November defined the New Zealand Construction CPC rhythm for 2025.
Against the global Facebook Ads benchmarks, New Zealand Construction CPCs tracked far lower for most of the year. The global average for February–November stood near 1.14, versus New Zealand’s 0.32—about 72% lower on average. Month by month, New Zealand trailed the global benchmark by 67–88% in most periods. The gap narrowed dramatically in August, when New Zealand’s CPC was just 7% below global levels (1.05 vs. 1.13), before widening again in September (−87% vs. global).
The global trend was steadier and higher: CPCs hovered around 1.10–1.15 across most months, then lifted into November (1.32), a +17% rise from February. By comparison, New Zealand’s net change from February to November was also +17%, but with far more pronounced intrayear swings. Average monthly volatility was roughly 0.04 points globally versus 0.28 in New Zealand (0.11 absent the August anomaly), underscoring how much more variable country-specific ad costs were for Construction in New Zealand.
Understanding Facebook Ads CPC benchmarks for the Construction industry in New Zealand reveals a market that largely runs below global CPCs, punctuated by a single Q3 spike and a measured Q4 recovery. These country-specific CPC trends help marketers evaluate how New Zealand Construction ad costs compare to global patterns over the same period.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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