Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Construction advertisers in Norway saw an unusually choppy start to 2025 on Facebook Ads, with cost per click swinging from a January spike to a March trough before partially rebounding in April. Across the same window, the global CPC benchmark moved gently, underscoring how country- and industry-specific dynamics can diverge sharply from the overall market. The standout story: Norway’s Construction CPC averaged 1.66 over the observed months, sitting well above the roughly 1.13 global benchmark, but with far greater volatility.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Norway compared to the global benchmark.
Month-to-month movements were pronounced:
Individually, Norway’s Construction CPC was:
The global benchmark for 2025 was steady, mostly holding in the 1.09–1.15 range through the year, with a lift in November (1.32) and a seasonal dip into December (1.05), followed by a softer January 2026 (0.85). That pattern aligns with typical Q4 competition and a post-holiday cool-down.
Norway’s Construction category, by contrast, ran counter to that rhythm early in the year. The January premium suggests a strong start, the March low marked the sharpest contraction, and April’s return toward the global band hinted at stabilization. In short, the tempo was fast and uneven: elevated, then compressed, then recalibrated — all within a single quarter.
Relative to the global benchmark:
The global 2025 range ran from 1.05 (December) to 1.32 (November), a span of 0.27. Norway’s Construction range across the observed months was 2.25 — more than eight times larger — highlighting the category’s heightened sensitivity in this market.
As a snapshot of Facebook Ads benchmarks, these CPC trends indicate that Construction in Norway experienced a high-cost start, a sharp pullback, and a quick rebound, ultimately averaging well above the global baseline but with materially greater volatility. Understanding cost-per-click benchmarks for the Construction industry in Norway helps advertisers gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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