Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Norway’s Construction market opened the period with elevated Facebook Ads CPCs, surged to a new high in January, then fell sharply into March before rebounding in April. Compared with the global benchmark, Norway spent most months above market, with one notable dip below in March. The pattern reads as a short, intense spike followed by a reset and partial normalization. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Norway compared to the global benchmark.
Across the reported window, Construction CPC trends in Norway averaged about $1.82, ranging from a low of $0.70 in March 2025 to a high of $2.95 in January 2025. The period began at $2.32 in December 2024 and ended at $1.32 in April 2025—down roughly 43% from start to finish.
Month-to-month dynamics were pronounced:
Between reported months, absolute swings averaged about $1.17—large moves relative to the $1.82 average, underscoring a choppy CPC trend rather than a gentle glide path.
By contrast, the global CPC benchmark remained tightly clustered. From December 2024 through April 2025, the global median ranged narrowly between $1.13 and $1.27 and averaged roughly $1.17, with modest step changes (about $0.04 on average between months).
Seasonality is visible at the edges: December sat on the higher side for Norway, followed by a January spike that far outpaced the broader market. The subsequent March trough marked the softest point of the period, with April stabilizing closer to long-run norms. In the global series, CPCs typically hold within a constrained band, softening slightly after the holidays and maintaining a steady range. Norway’s profile followed the idea of Q4/Q1 friction but amplified it—exaggerating both the early-year spike and the late-Q1 trough.
Norway’s Construction CPCs averaged about 56% above the global benchmark across the months with overlapping data. The gap peaked in January, when Norway’s $2.95 CPC sat roughly 161% above the global $1.13. December ran about 82% above market. The spread narrowed in April to +17%, and notably inverted in March when Norway fell about 39% below the global $1.14. Directionally, the global trend was steady (down roughly 11% from December to April), while Norway’s was more volatile, dropping 43% across the same span with significantly larger month-to-month moves.
In short, Facebook Ads benchmarks for CPC in the Construction industry in Norway show a high-cost start, a January spike, a sharp March reset, and a partial April recovery—consistently more volatile and generally above the global average. Understanding these country-specific ad costs and CPC trends helps frame Construction industry ad performance in Norway against the stable global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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