Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Construction advertisers in the Philippines posted an unusually low cost-per-click in January 2025, sitting far beneath the global Facebook Ads benchmarks. While we only have a single local observation so far, the snapshot—paired with a full year of global context—shows a market that is dramatically cheaper than worldwide CPC trends and arrives during a seasonally softer period.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Construction in the Philippines compared to the global benchmark.
The Philippines’ Construction CPC registered 0.01 in January 2025. With one month on record, the local series functions as a point-in-time read; the global benchmark provides the richer storyline across the year.
Globally, CPC averaged 1.11 from January 2025 through January 2026, ranging from a high of 1.32 in November to a low of 0.85 in January 2026. The period began at 1.12 in January 2025 and ended at 0.85 one year later, a decline of roughly 24%. Month-to-month volatility averaged 0.07 points, with relatively small shifts across most of the year punctuated by pronounced Q4 swings: a +17% surge from October to November (1.12 to 1.32), followed by a -20% reset into December (down to 1.05) and another near -20% step down into January 2026 (0.85). The overall range (0.85–1.32) underscores a market that was steady for much of the year but susceptible to sharp late-year moves.
Against that backdrop, the Philippines’ January CPC at 0.01 sits about 99% below both the global January value (1.12) and the full-period global average (1.11). Even relative to the global trough a year later (0.85), the Philippines snapshot remains roughly 99% lower.
Global CPC trends in 2025 were orderly through the first half: January–June averaged about 1.13 with modest month-to-month changes. The third quarter held near 1.11, keeping overall costs stable. The rhythm shifted in Q4 as competition lifted CPCs, peaking in November at 1.32 before easing sharply in December and continuing to soften into January 2026. In other words, the global market displayed the familiar pattern of late-year tightening followed by a post-holiday comedown.
The Philippines data point is anchored in January—a period that globally tends to show softer country-specific ad costs after Q4 intensity. With only one local month, intra-year seasonality for Construction in the Philippines cannot yet be characterized, but the timing is notable within the global CPC cycle.
Understanding Facebook Ads benchmarks for cost-per-click in the Construction industry in the Philippines provides a clear reference point against global CPC trends. The January snapshot indicates exceptionally low country-specific ad costs relative to the worldwide average, while the global series highlights the broader pattern of midyear stability, Q4 elevation, and early-year easing in CPC. This benchmark view helps situate Construction advertising performance in the Philippines against global market dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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