Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The headline is simple: Construction advertisers in the Philippines are buying clicks at a fraction of global prices. In January 2025, median Facebook Ads CPC for the category landed near $0.01, while the global market clustered around $1.12. It’s an extreme cost gap that sits well outside the global range observed across the year, and it arrives during a period when worldwide CPCs typically ease from Q4 highs into early Q1.
“This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.”
“This analysis explores ad performance trends for Construction in the Philippines compared to the global benchmark.”
For Construction in the Philippines, the available datapoint is January 2025 at $0.01 CPC (0.0098). With only a single month recorded, the local start and end points are the same, and the monthly average equals that $0.01 reading. Against context, it’s striking: the value is about 99% below the global January median ($1.12) and roughly 99% below the 2025 global average.
The global Facebook Ads CPC trend in 2025 set a stable baseline:
In that context, the Philippine Construction reading sits nearly $1.11 below the global average and even undercuts the global low by about $1.04, underscoring how atypically inexpensive clicks were at the start of the year.
Globally, CPC trends followed a familiar rhythm. After a mid-year plateau—softening into September’s $1.07—competition lifted costs into November’s peak ($1.30), before the market cooled sharply in December. Early Q1 typically reflects that cooldown, and January’s global CPC of $1.12 fit the pattern.
For the Philippines, only January 2025 is available, placing the local reading inside the global early-Q1 trough window but at an ultra-low level relative to worldwide costs. With no local time series yet, broader seasonal dynamics for Construction in the Philippines cannot be inferred.
Facebook Ads benchmarks point to exceptionally low cost-per-click for Construction in the Philippines in early 2025, with CPC trends far below global norms. Understanding cost-per-click patterns and country-specific ad costs for Construction in the Philippines helps contextualize industry ad performance relative to the global CPC baseline and the broader Facebook Ads benchmarks observed throughout the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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