Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads benchmarks for Cost Per Click (CPC) show a clear downtrend across late 2024 into 2025, with costs easing from a Q4 peak and stepping down through mid–late 2025. Without recorded monthly data for Construction in the Philippines during this window, the global curve becomes the directional context: a market that softened steadily, punctuated by a sharper late-summer dip. Volatility was front-loaded (notably in November–January) before settling into smaller moves midyear.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in the Philippines compared to the global benchmark.
Across the 11-month baseline (Nov 2024–Sep 2025), global CPC averaged about $1.14. The series started high at $1.47 in November 2024 and ended at a trough of $0.95 in September 2025, a decline of roughly 35% from start to finish.
The early compression was swift: December fell about 12% from November (down $0.18), and January fell another 12% from December (down $0.16). After that, movement moderated. February was nearly flat (−1%), March ticked up (+2%), and April slipped again (−2%). May inched lower (−1%), then June marked a more material step down (−7%). A brief mid-summer lift in July (+2%) and August (+1%) gave way to the sharpest late-period move in September (−10%). On average, month-to-month changes measured about six cents, with more pronounced swings concentrated in Q4–Q1.
The pattern aligns with typical seasonal rhythms: premium Q4 auctions lifted CPCs late in 2024, followed by a relief phase in Q1 2025. Quarterly averages illustrate the descent:
That sequence shows a steady easing from holiday-inflated levels into midyear, with a gentle mid-summer stabilization before September marked the period low. In short, CPC trends cooled consistently, with small rebounds not disrupting the broader downward arc.
For Construction in the Philippines, no month-level readings are available for this timeframe, so a direct gap-to-market cannot be quantified. The global median of roughly $1.14 provides a directional yardstick for country-specific ad costs: early in the window, CPCs above $1.30 characterized the global market; by late Q3 2025, levels clustered near $1.00, bottoming at $0.95. Relative to this baseline, any forthcoming Philippines series would likely be read against a band that narrowed from high $1s to just under $1 over the period, with higher volatility in the first three months and smaller oscillations through midyear.
While this review centers on CPC trends, it complements broader Facebook Ads benchmarks often compared alongside CPM analysis and CTR performance to understand industry ad performance. With the global curve pointing to a steady cooling of click costs from late 2024 into 2025, these CPC benchmarks frame expectations for Construction in the Philippines and help anchor country-specific ad costs against global patterns. Understanding Facebook Ads CPC benchmarks for the Construction industry in the Philippines clarifies how costs evolved globally and where the Philippines may align as localized data becomes available.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app