Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Construction advertisers saw a year defined by sharp swings in Facebook Ads CPC trends: costs ran well above the global benchmark on average, spiked dramatically in late Q2, then cooled into year‑end. While the global market moved in a narrow $1.06–$1.30 band with a modest Q4 lift, Singapore’s curve was far more jagged—peaking near $7 in May before sliding under $1 by December. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Singapore compared to the global benchmark.
Starting at $2.81 in December 2024, Singapore Construction CPC closed 2025 at $0.92, a 67% drop year over year. Across 2025, CPC averaged $2.16 versus a $1.12 global average. The year’s high hit $6.98 in May; the low held at $0.86 in February, with additional sub‑$1 prints in July ($0.89) and December ($0.92).
Monthly movements were pronounced. After a soft January ($2.47), February plunged 65% from the prior month to the annual low, then March rebounded to $3.38 (+295% vs. February). The steepest lift arrived in April to May (+164%, +$4.33), followed by a sharp June correction (−78%, −$5.43). The second half settled into a narrower $1.33–$1.85 corridor in October–November before easing to $0.92 in December. Volatility averaged 1.51 points month to month—about 22 times the global benchmark’s 0.07—underscoring a market with outsized swings for country‑specific ad costs in Construction.
The pattern through Q1 was choppy: a February trough followed by a March rebound. Q2 proved the most intense period, culminating in the May spike—the clear outlier of the year—then reversing into June–July softness. Q3 was relatively muted, with CPCs ranging from $0.89 to $1.63 and a gradual lift into early Q4. As is typical in Facebook Ads benchmarks, Q4 competition coincided with firmer costs globally; Singapore mirrored that rhythm with a November lift to $1.85 before a December cooldown.
Against the global benchmark, Singapore’s Construction CPCs were elevated in 9 of 12 months. The average 2025 premium was roughly +93% ($2.16 vs. $1.12). The widest gap appeared in May, when Singapore outpaced the global level by about 510%. The narrowest positive gap came in October (+21%). Singapore dipped below global levels in February (−24%), July (−17%), and December (−13%). Overall trajectories diverged: the global trend was steady and slightly lower from January to December (−6%), while Singapore fell far more sharply (−63%) over the same span and was markedly more volatile throughout.
In sum, Facebook Ads benchmarks for CPC show Singapore’s Construction industry running materially above market on average, but with far sharper month‑to‑month movement than the global baseline. Understanding CPC trends—alongside related CPM analysis and CTR performance—helps frame industry ad performance for Construction in Singapore against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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