Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Spain’s Construction market showed a sharp, high-cost start to 2025 and an unusually choppy first half, with cost per click swinging between sub-1.20 lows and repeated bursts above 3.00. Against a steady global benchmark, Spain ran materially more expensive on average and far more volatile, briefly dipping below the world median only once before settling closer to market by June. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Spain compared to the global benchmark.
CPC in Spain’s Construction category opened at 2.23 in January, surged to 3.09 in March, collapsed to 1.10 in April, spiked again to a cycle high of 3.18 in May, and eased back to 1.18 in June. Across these five observed months, Spain averaged 2.15 per click (high: 3.18 in May; low: 1.10 in April), with a wide range of 2.08 points.
The month-to-month narrative reads as a whipsaw: up roughly 38% from January to March, down 65% into April, up 190% into May, then down 63% into June. The average absolute move between observed months was 1.73 points — a stark signal of instability for country-specific ad costs in this segment. Despite the volatility, the half-year arc finished lower: Spain’s CPC fell about 47% from January to June, landing much closer to the global median by the end of the period.
The rhythm across early 2025 was atypical for a steady ramp. Q1 lifted into March before a sharp April trough, followed by a May rebound and an early-summer cool-down. In the global benchmark, the first half of 2025 was notably stable (roughly 1.10–1.15), with only a mild dip in June.
Looking beyond H1, global Facebook Ads benchmarks typically firm through Q4 as auction pressure intensifies. The global CPC pattern aligned with that: a late-year peak around November (1.32), then a seasonal comedown in December (1.05) and a further softening in January 2026 (0.85). Spain’s Construction CPC trends in H1 were far more erratic than that smooth global cadence.
Relative to the global baseline, Spain’s Construction CPC averaged 2.15 versus 1.13 across matching months — about 91% above market. By month, the gaps were dramatic at times:
Volatility also diverged sharply: the standard deviation of Spain’s CPC over the observed months was roughly 0.89, versus just 0.02 for the global benchmark in the same window — signaling a much choppier ride than the broader market’s steady line. While the global trend edged up about 3% from January to May before a 4% dip in June, Spain’s trajectory was defined by surges and reversals, yet ended near parity.
Understanding Facebook Ads CPC benchmarks for the Construction industry in Spain highlights a year marked by elevated costs and outsized swings versus the global baseline. These CPC trends provide a clear reference point to evaluate industry ad performance in Spain and compare it to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app