Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the data: Facebook Ads cost-per-click for Construction in Sweden ran well above the global benchmark while moving in sharp, sawtooth swings. From March to June 2025, Sweden’s CPC ranged from $1.19 to $2.53 and stayed above the global level each month, but the gap tightened notably into June. Volatility was the hallmark—two big drops split by a sharp rebound—against a remarkably steady global backdrop.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Sweden compared to the global benchmark.
Across March–June 2025, Sweden’s Construction CPC averaged $1.84 (median ~$1.81), starting at $2.53 in March and closing at $1.19 in June—a 53% decline end to end. The period’s high was March ($2.53) and the low was June ($1.19), a peak-to-trough gap of $1.34.
Monthly movements were pronounced:
On average, absolute month-to-month movement was about $1.14—a large swing for CPC. Two of four months cleared $2.00 (March and May), and two clustered near $1.20–$1.30 (April and June), producing a punctuated rather than linear trend profile.
The March spike set a high base before CPCs compressed in April, briefly re-accelerated in May, and softened again into June. This oscillation implies a short cycle of elevated auction intensity followed by cooldowns within Q2. By contrast, the global rhythm across the same months was more even, edging down into June.
Looking beyond the March–June window for context, the global benchmark typically firms late in the year as competition rises, with a visible uptick in November 2025 (~$1.32) and a trough in December (~$1.05), before easing further in January 2026 (~$0.85). Within Q2, however, global CPCs stayed near $1.10–$1.15.
Sweden’s Construction CPC consistently sat above market. The average premium vs. the global benchmark across March–June was about 62% ($1.84 vs. $1.13). Monthly spreads varied:
Volatility was the major differentiator. Sweden’s average absolute month-to-month swing (~$1.14) was roughly 47× larger than the global change over the same period (about two cents), making Sweden far more variable despite a consistent above-benchmark level. While the global trend slipped a mild 4% from March to June, Sweden fell 53%, underscoring a choppier local path.
Understanding Facebook Ads cost-per-click benchmarks for Construction in Sweden shows a market with higher-than-average CPCs and pronounced month-to-month swings relative to the global baseline. These CPC trends, grounded in country-specific ad costs and industry ad performance, help frame how Sweden’s Construction CPC compares to global Facebook Ads benchmarks through mid-2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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