Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Construction advertisers in Sweden faced a pricier, choppier year for cost per click than the global market. CPC sat well above global Facebook Ads benchmarks in every observed month, with sharp mid‑quarter swings that created a stop‑start rhythm: a March peak, an April correction, a May rebound, and a June trough. Across this window, Sweden’s Construction CPC averaged 1.93, far higher than the 1.15 global average for the same months, with volatility that was markedly more pronounced.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Sweden compared to the global benchmark.
Starting at 2.32 in December 2024, Sweden’s Construction CPC climbed to a high of 2.53 in March 2025 (+9% from December), then dropped to 1.29 in April (−49% month over month). May bounced back to 2.33 (+80% from April) before sliding to a low of 1.19 in June (−49% from May). Over the period, CPC averaged 1.93 with a range of 1.34 points between the March high (2.53) and the June low (1.19).
Monthly movement was steep: the average absolute swing between data points was 0.91 points, underscoring the market’s turbulence. By comparison, the global CPC across the same checkpoints shifted by just 0.05 on average.
Relative to global levels, Sweden’s Construction CPC carried a persistent premium:
At its widest, the gap reached +122% (March); at its narrowest, +11% (June).
The pattern reads as a Q1 lift into an early‑spring peak, followed by a whipsaw Q2. April softened sharply—often a period when campaigns reset after early‑year momentum—then May spiked to near‑Q1 highs before easing into June. Across Q2 (April–June), Sweden averaged 1.60 versus 1.12 globally, reflecting a mid‑quarter surge that broke from the steadier global descent.
This cadence contrasts with the global rhythm, where CPC declined gradually from December (1.27) to June (1.08), a gentle −15% slide with minimal month‑to‑month disruption.
Sweden’s Construction CPC stayed consistently above market, averaging 68% higher than the global benchmark over the period. While the global trend edged down consistently (−15% from December to June), Sweden’s path was more erratic (−49% between December and June, but with a March high and May rebound). The gap to global narrowed notably in April and June (+14% and +11%), yet expanded in March and May (+122% and +104%), emphasizing a wider premium during demand spikes.
In sum, CPC trends for Construction in Sweden show elevated, more volatile country-specific ad costs versus the global benchmark—peaking in March, snapping back in April, rebounding in May, and easing into June. Understanding Facebook Ads benchmarks for cost per click in the Construction industry in Sweden helps contextualize industry ad performance against global CPC analysis and broader CTR/CPM dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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