Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Construction cost-per-click (CPC) started the period materially above the market and finished below it, tracing a steady downward momentum across the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries compared to the global benchmark.
Construction CPC averaged roughly $1.24 over the 13-month window, versus a global benchmark average near $1.06 — about 17% higher on average. The series began at a peak of $1.559 in June 2025, dipped and rebounded into a November 2025 bump ($1.483), then moved steadily lower through Q1 2026, ending at $0.875 in June 2026. From peak to trough the change is dramatic: a roughly 44% decline from June 2025 to June 2026.
Monthly extremes: high = $1.559 (Jun 2025), low = $0.875 (Jun 2026). The mid-period mean sits near $1.24, with several sharper month-to-month moves — most notably a ~18% fall from July to August 2025 and a notable step down between May and June 2026.
Volatility (measured as the average absolute month-to-month change) ran about $0.10 per month for Construction CPC, compared with about $0.07 per month for the global baseline — roughly 38% more choppy movement in Construction costs.
The rhythm shows elevated costs through mid-2025 (late spring/summer) with a secondary lift in November 2025, then a broad softening through Q4 into Q1. November presents a visible spike for both the Construction series and the global baseline, followed by a typical year-end easing in December. The first quarter of 2026 is characterized by a steady decline, with the downtrend accelerating into late spring — the biggest single multi-month drop arriving into June 2026.
These monthly patterns reflect a two-part arc: an early high plateau (Jun–Nov 2025) and a prolonged unwind (Dec 2025–Jun 2026).
Relative to the baseline, Construction CPC was markedly above market for much of 2025 — about +45% in June/July 2025, narrowing through late 2025 and early 2026. By March–April 2026 the gap nearly closed (approximately 2–3% below the global level), and by June 2026 Construction CPC sat roughly 18% below the global benchmark. In short: the global trend held relatively flat across the year (~$1.07 to $1.07), while Construction moved from well above the market into a lower position, with greater month-to-month swings.
Understanding Facebook Ads cost-per-click benchmarks for Construction across All countries provides a clear view of CPC trends, CPC volatility, and how industry ad costs diverged from broader CPM analysis and CTR performance patterns in the year-long cycle. Construction, All countries.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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