Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
The main story: Construction cost-per-clicks started the period well above the global benchmark and trended steadily lower, moving from an early peak in July 2025 into a mid-2026 trough. Volatility was present but roughly in line with the overall market; standout spikes in July and November 2025 contrast with a clear downtrend into summer 2026.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Construction CPC began at $1.54 in July 2025 and finished at $0.91 in July 2026 — a roughly 41% decline from start to finish. Over the 13 months the median Cost Per Click for Construction averaged about $1.21, ranging from a high of $1.54 (Jul 2025) to a low of $0.91 (Jul 2026). By contrast the baseline median CPC averaged roughly $1.04 over the same window, with its own high near $1.29 in November 2025 and a low of $0.77 in July 2026.
Monthly moves tell the momentum story: early Q3 2025 showed a sharp lift (+$0.28 into Aug), a modest uptick into fall, and a secondary spike in November 2025 ($1.48). After December, the trend tilted downward into Q1 2026 and flattened through spring — March–May 2026 sat near $1.03–$1.05 before the July 2026 low at $0.91. The absolute month-to-month change averaged about $0.10 for Construction, a cadence very similar to the global baseline.
Seasonally, Construction CPCs looked stronger through Q3–Q4 2025 and softened through Q1 2026, with the shallowest levels appearing in late spring to early summer 2026. November 2025 was a clear spike month across both Construction and the baseline, suggesting a late-year lift in auction pressure; conversely the July 2026 reading marked the period’s trough. The pattern shows a classic fall peak followed by a multi-month softening, and then a lower mid-year floor rather than a full rebound to prior highs.
Viewed against the global benchmark, Construction CPCs were frequently above market. Across the year Construction ran about 16–17% higher than the baseline on average (avg $1.21 vs $1.04). At its widest gap (July 2025) Construction CPCs were roughly 43% above the global median; at the narrowest point (March 2026) they were essentially at parity, about 1–2% below the baseline. The absolute range for Construction ($0.63) was wider than the baseline’s range ($0.52), though average monthly volatility was comparable — indicating larger discrete swings but similar month-to-month rhythm. That mix gives Construction a profile of episodic premium months followed by deeper retrenchments versus the global trend.
Understanding Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance in aggregate provides context for these movements. This snapshot of Cost Per Click (CPC) performance for Construction across All countries available highlights how industry-level dynamics diverged from and converged with the global benchmark over the 13-month window.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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