Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Construction advertisers in Great Britain saw a year defined by sharp swings in Facebook Ads CPC. Against a steady global benchmark, the market toggled between deep discounts and short bursts of premium pricing. The median CPC averaged 0.97 across the observed months, below the global 1.14 average, yet the journey was anything but quiet: a plunge to 0.22 in April was followed by a surge to 2.04 in May, then a steady cool-down into autumn and an unusually soft November at 0.53. Volatility was the headline, not the level.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in Great Britain compared to the global benchmark.
CPC opened at 0.43 in January and, despite dramatic mid-year moves, ended at 0.53 in November—about 22% higher than January but still well below global November levels. The year’s low arrived in April (0.22), immediately followed by the peak in May (2.04), a ninefold swing from trough to top. From there, prices eased: 1.41 in June, 1.35 in July, 0.91 in August, 0.87 in September, and 0.53 by November.
Across the period, Great Britain’s Construction CPC averaged 0.97 with a wide range of 1.82 points. Month-to-month step changes averaged 0.55 points (median 0.38), indicating a choppy market dominated by a few outsized moves—especially April to May. For context, the global benchmark’s monthly change averaged just 0.04, underscoring how much more turbulent Great Britain’s path was.
The first quarter tracked an upward climb from a soft January (0.43) to near-parity in March (1.13), before a sharp April reset. Q2 was the most dramatic stretch: a deep April dip was followed by a May spike and an elevated June. Q3 looked like consolidation, with CPC stepping down from 1.35 in July to 0.87 in September. In Q4, the typical global pattern—rising costs into peak season—was visible in the benchmark (up to 1.32 in November), while Great Britain’s Construction CPC moved the other way, sliding to 0.53.
This rhythm suggests a market that briefly over-indexed in late spring, then gravitated back to discounted levels through late summer and into November.
Relative to Facebook Ads benchmarks worldwide, Great Britain’s Construction CPC ran about 15% below average across the year-to-date view. The monthly gap, however, was far from stable:
Put simply, the global baseline rose steadily (+16% from January to November) with a clear Q4 lift, while Great Britain’s trend was choppier: a Q2 spike surrounded by softer months and a notable Q4 divergence.
For performance marketers tracking country-specific ad costs, these Facebook Ads CPC trends show a volatile but informative picture of Construction industry ad performance in Great Britain: mostly below the global benchmark, punctuated by a brief late-spring premium before easing into year-end. Understanding Facebook Ads CPC benchmarks for the Construction industry in Great Britain helps teams benchmark costs and compare market dynamics to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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