Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Consulting-category cost-per-clicks ran noticeably above the market baseline over the 12-month window, showing higher levels and sharper month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
CPCs for Consulting averaged about $1.58 across the year, versus a global benchmark average near $1.06 — roughly a 49% premium. The period opened at a high of about $1.81 in June 2025 and closed at $1.61 in May 2026, a modest decline of ~11% from the opening month. The low point landed in January 2026 at $1.34, and the single highest month was April 2026 at $1.90, a swing of roughly 41% from trough to peak.
Monthly moves were a clear part of the story: an early summer headroom (June 2025), a softening into August, a rebound through autumn into October, a dip into January, a bounce in February and March, and the pronounced April spike before a pullback in May. Baseline CPCs were flatter — averaging $1.06, with smaller month-to-month variation and a mild trough in January at about $0.92.
Keywords running through the numbers: Facebook Ads benchmarks and CPC trends show Consulting’s cost-per-click sits materially above the market average, while CPM analysis and CTR performance benchmarks for the broader set remain comparatively muted.
The Consulting series carried a recognizable seasonal rhythm. Activity eased slightly across Q4 into December and bottomed in early Q1 (January), then recovered through late Q1 and peaked in April. The baseline also dipped in January but showed less amplitude; November 2025 briefly lifted the global benchmark before it fell again into year-end. In short, Consulting CPCs experienced stronger cyclical swings than the overall market, with the highest momentum in late Q1/early Q2.
Viewed relatively, Consulting CPCs in All countries available were consistently above average — often 40–60% higher than the global benchmark in many months. Volatility quantifies that gap: Consulting’s average absolute month-to-month move was about $0.17, more than double the baseline’s roughly $0.07. At its narrowest, the Consulting premium shrank but remained positive; at its widest, Consulting CPCs diverged sharply above market levels, underscoring more variable industry ad costs across countries.
Understanding Cost Per Click benchmarks for Consulting across All countries available informs comparisons to global Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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