Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Consulting cost-per-clicks ran meaningfully above the global benchmark for most of the 13‑month window, then collapsed sharply in the final month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries compared to the global benchmark.
CPC for Consulting began at $1.51 in July 2025 and finished at $0.60 in July 2026 — a roughly 60% decline from start to finish. Across the period the median Consulting CPC averaged about $1.49, with a high of $1.89 in April 2026 and a low of $0.60 in July 2026. Month-to-month movement was notable: the series showed frequent uplifts through late 2025, a dip in January 2026, a sharp peak in April, then a dramatic drop in July 2026.
Measured volatility was material. Absolute monthly changes averaged roughly $0.21 (about 14% of the Consulting mean), reflecting sharper swings than the broader dataset, where monthly absolute moves averaged about $0.10 (≈9% of the baseline mean). The peak-to-trough swing for Consulting was $1.29 (≈68% decline from April peak to July trough).
The rhythm has a few readable beats. Late summer into autumn (Aug–Oct 2025) showed steady elevated CPCs, holding above $1.40, and November 2025 narrowed but remained elevated. January 2026 softened to about $1.34 before a rebound into February and March. April 2026 delivered the largest one‑month lift to about $1.89, an outlier relative to the prior trend. After two stable months around $1.57 in May–June, July 2026 reversed sharply to $0.60. This pattern reads like a Q4/early‑Q1 softening and a spring spike followed by an abrupt summer correction.
Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, Consulting tracked that general cadence but with more pronounced spring volatility and an exceptional July pullback.
Against the baseline, Consulting CPCs were materially higher for 12 of 13 months. On average Consulting ran about 42% above the global benchmark ($1.49 vs $1.05). The gap narrowed to its smallest margin in November 2025 (about +23% above baseline) and widened to its largest in April 2026 (about +78% above baseline). The lone month where Consulting fell below the global benchmark was July 2026 (about 21% below). Overall, Consulting exhibited higher absolute levels and greater month-to-month volatility than the global profile.
This narrative captures CPC trends for Consulting across All countries: average CPC about $1.49, a pronounced April 2026 peak at $1.89, and a dramatic drop to $0.60 in July 2026, running roughly 42% above the global benchmark over the period. Understanding Facebook Ads cost-per-click benchmarks for Consulting in All countries helps advertisers evaluate trends within CPC trends, CPC volatility, CPM analysis context, and broader Facebook Ads benchmarks and country-specific ad costs for industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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