Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads benchmarks for Consumer Goods in Argentina painted a story of low costs with outsized swings. Throughout 2025, Argentina’s median cost-per-click (CPC) stayed far below the global benchmark, yet moved in dramatic waves: a soft Q1, a steady lift through Q2, a Q3 crest in September, then an abrupt collapse in October–November before rebounding into December. Compared to the steadier global market, Argentina’s CPC trends were more extreme, with standout months that widened and narrowed the gap to worldwide levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Argentina compared to the global benchmark.
Argentina’s Consumer Goods CPC started 2025 at $0.14 in January and finished at $0.24 in December, a 78% rise end to end. The full-year median averaged $0.19, oscillating between a high of $0.41 in September and a striking low of $0.005 in November. Notable moves punctuated the year: a sharp step-up in April (+$0.22 vs. March), a July lift (+$0.13 vs. June), an August dip (−$0.23 vs. July), a September surge (+$0.26 vs. August), and the most severe break in October (−$0.41 vs. September). After bottoming in November, CPCs rebounded by +$0.24 into December.
Volatility was a defining trait. Month-to-month absolute changes averaged $0.15, roughly 2.6 times the global average of $0.06. Quarterly rhythm underscores the shifts: Q1 averaged $0.10, Q2 $0.26, Q3 $0.32 (the high-water mark), and Q4 fell back to $0.09 due to October–November’s trough despite a year-end recovery.
Seasonally, Argentina followed a climb-through-midyear pattern common in many markets, but with sharper amplitude. Q1 was muted as CPCs hovered below $0.10 in February–March. Costs rose across Q2, held a midyear plateau, and peaked in September—often a period of renewed demand before the global holiday rush. The atypical feature was Q4: while global competition typically raises costs in late Q4, Argentina’s Consumer Goods CPC collapsed in October–November to near-zero levels before a December rebound to $0.24. The result is a year that crests early, then compresses dramatically just as many markets rise.
Relative to the global Facebook Ads benchmark, Argentina remained structurally lower all year. The 2025 global median CPC averaged $1.13, making Argentina’s $0.19 about 83% below worldwide levels. The global series eased slightly from January ($1.12) to December ($1.05), a 6% decline, while Argentina closed the year higher than it began. In volatility terms, Argentina’s CPC swung more than twice as much month to month.
The gap fluctuated widely. At its narrowest in September, Argentina’s CPC reached $0.41 against the global $1.09—about 62% below. At its widest, November’s $0.005 versus $1.32 put Argentina roughly 99% below the global level. In every month of 2025, Argentina’s CPC stayed under the global baseline, but the distance varied from a manageable discount to a steep undercut.
Understanding Facebook Ads CPC benchmarks for the Consumer Goods industry in Argentina highlights uniquely low, highly variable country-specific ad costs compared to global CPC trends. This CPC analysis provides a clear read on industry ad performance in Argentina across 2025, helping teams contextualize local costs against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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