Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Consumer Goods advertisers in Canada spent most of the past year paying less per click than the global market—but with a choppier ride. Cost per click (CPC) in Canada averaged about $1.04 versus a $1.11 global benchmark (roughly 7% cheaper), yet monthly swings were more pronounced, with a deep late-summer trough and a sharp Q4 spike. The period ends lower than it began, suggesting a cooling after peak-season pressure.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Canada compared to the global benchmark.
The rhythm tracked common retail seasonality but with deeper amplitudes. Q1 in Canada was subdued (average ~$1.02), Q2 stabilized near $1.09 with a notable April lift, and Q3 was the softest stretch (average ~$0.91), bottoming in September at $0.75. Q4 brought the year’s high in November ($1.40) before easing into December ($1.24) and a January 2026 reset to $0.91. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, Canada followed the shape but with a more pronounced Q3 dip and a sharper November spike than the overall market.
Across the full period, Canada’s Consumer Goods CPC trailed global levels in 9 of 13 months and averaged about 6–7% cheaper. The gaps varied:
Trend-wise, the global CPC fell more steeply from January 2025 to January 2026 (−25%) than Canada (−15%), but the Canadian path was more volatile, marked by the September trough and the outsized November lift. Quarterly lens: Canada tracked below global in Q1 (−10%) and Q3 (−17%), was closer in Q2 (−3%), and essentially matched to slightly exceeded global in Q4 (+0.3%).
Taken together, these Facebook Ads benchmarks show CPC trends for Consumer Goods in Canada that are generally below global costs but considerably more volatile, with a pronounced Q3 dip and a peak in November. Understanding cost per click benchmarks for Consumer Goods in Canada helps quantify country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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