Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Consumer Goods advertisers in Denmark spent much less per click than the broader market this year, but they rode a choppier cost curve. CPCs in Denmark averaged about $0.74 versus a $1.14 global median, with a deep Q1 trough, a sharp lift into summer, and a Q4 spike that quickly cooled in December. The spread to the global benchmark narrowed to near parity in July before widening again late in the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Denmark compared to the global benchmark.
Denmark’s Consumer Goods CPC started at $0.75 in December 2024 and ended lower at $0.65 in December 2025, a 13% year-over-year decline. The low point arrived in March at $0.47, then costs climbed through spring to $0.88 in May and peaked at $1.05 in July—the only month to slightly exceed a dollar alongside November ($1.04). After the summer peak, CPCs eased to $0.62 in September, rebounded in October ($0.76) and November, then fell sharply to $0.65 in December.
Over the 13-month period, Denmark’s CPC averaged $0.74, spanning a wide range from $0.47 to $1.05 (a $0.58 swing). Month-to-month volatility averaged $0.20—roughly triple the global benchmark’s $0.07—driven by notable jumps in May (+$0.35), July (+$0.26), and November (+$0.28), and the steepest pullback in December (−$0.39).
The rhythm in Denmark followed familiar seasonal beats but with bigger amplitudes. Q1 softened progressively, bottoming in March. Costs rebuilt steadily through late spring and crested in July, then cooled into early autumn. Q4 showed a typical November spike followed by a December reset: $1.04 in November to $0.65 in December. On a half-year basis, H2 outpaced H1 by 34% ($0.84 vs. $0.63), reflecting a stronger mid-year and holiday stretch despite the late-year drop.
Relative to Facebook Ads benchmarks globally, Denmark’s Consumer Goods CPCs ran consistently below market. On average, Denmark trailed by about 35% ($0.74 vs. $1.14). The gap was widest in March (−59%) and narrowed dramatically by July (−3%), nearly matching the global CPC that month. Globally, the trend line was steadier: H1 and H2 both averaged around $1.12–$1.13, with the clearest movement being a pronounced November peak ($1.31) and a mild December cooldown ($1.10). Denmark mirrored that spike—but at a lower level—and then saw a sharper correction into December.
Volatility also separated the two: Denmark’s $0.58 annual range (low to high) versus the global $0.25 range underscored more abrupt swings in country-specific ad costs for Consumer Goods.
In sum, Facebook Ads CPC trends for Consumer Goods in Denmark were lower than global CPC benchmarks throughout the year, with bigger month-to-month moves, a Q1 trough, a mid-year peak, and a brief Q4 surge before a sharp December reset. Understanding these CPC benchmark patterns for Consumer Goods in Denmark helps contextualize industry ad performance against global standards.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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