Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Consumer Goods CPCs in Denmark ran consistently below the global Facebook Ads benchmark, but with a pronounced mid‑year surge that nearly closed the gap before a sharp year‑end reset. The year opened soft, climbed to a July high, held relatively elevated through early Q4, then fell to the lowest point of the period in January 2026. Volatility was meaningfully higher than the global trend, with several standout swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Denmark compared to the global benchmark.
The rhythm was distinctly seasonal. H1 2025 averaged $0.65, while H2 rose to $0.80, signaling firmer pricing pressure around summer and early autumn. Q3 (July–September) was the strongest quarter, averaging $0.85 on the back of July’s spike. Q4 (October–December) eased to $0.76, with a modest November lift ($0.91) that did not reclaim summer levels. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, Denmark diverged, with an unusually deep January 2026 trough at $0.32.
Against the global CPC benchmark (average $1.11), Denmark’s Consumer Goods category averaged $0.69 — about 37% below market. The gap, however, moved meaningfully through the year:
Trend-wise, the global benchmark declined 25% from January 2025 to January 2026 (from $1.12 to $0.85), while Denmark fell 44% over the same span — a steeper descent and a choppier path.
These Facebook Ads benchmarks highlight CPC trends for Consumer Goods in Denmark: materially below the global average, highly seasonal, and more volatile, with a mid‑year peak that briefly narrowed the gap before a decisive early‑Q1 reset. Understanding cost-per-click patterns and country-specific ad costs helps frame industry ad performance versus global norms. While CPM analysis and CTR performance offer complementary views, this report centers on CPC dynamics. In short, Facebook Ads cost-per-click benchmarks for Consumer Goods in Denmark show sustained below-market pricing with pronounced summer strength and a sharp January cooldown.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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