Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Consumer Goods advertisers in Singapore saw a year defined by low-cost clicks early on, a steep mid-to-late-year climb, and a sharp reset after the holidays. Compared to the global Facebook Ads benchmarks, Singapore’s CPC profile was more dramatic: cheaper than average in Q1, well above market through Q4, then a sudden comedown in January. Volatility was materially higher than the worldwide pattern, with standout peaks in October and a pronounced post-December drop.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Singapore compared to the global benchmark.
CPC in Singapore started at $0.59 in January 2025, dipped to its low of $0.51 in March, then accelerated, topping out at $2.10 in October. The year closed at $1.88 in December before falling to $0.54 in January 2026. Across January–December 2025, Singapore’s CPC averaged $1.26 (or $1.20 when including January 2026). The global benchmark averaged $1.13 in 2025 ($1.11 including January 2026).
Momentum arrived fast in Q2: March to April jumped 78% (from $0.51 to $0.91), followed by another 31% lift into June ($1.55). A mid-summer dip in July ($0.98) gave way to renewed gains in August and September, culminating in October’s high at $2.10—over 4x the March trough. Q4 stayed elevated (November $1.92, December $1.88) before a 71% month-over-month slide in January 2026 to $0.54.
Volatility, measured as average absolute month-to-month movement, was 0.37 points in Singapore versus 0.07 globally—roughly five times choppier than the global CPC trend.
The rhythm was clear:
These dynamics align with typical CPC trends—lower engagement costs in early Q1, tighter auctions through late Q3 and Q4, then softer demand after the holidays—though Singapore’s amplitude was notably larger.
Relative to the global benchmark, Singapore’s CPCs traced a wide arc:
On averages, Singapore’s Consumer Goods CPC ran about 11% higher than global across 2025, despite starting the year well below market and ending below in January 2026.
Overall, Facebook Ads CPC trends for the Consumer Goods industry in Singapore show a low-cost Q1, a pronounced climb into Q4, and a sharp January correction—more volatile and ultimately higher than global CPC analysis for 2025. Understanding CPC performance and country-specific ad costs for Consumer Goods in Singapore helps benchmark industry ad performance and compare CTR and CPM-adjacent dynamics to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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