Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Consumer Goods CPC in Spain ran well below the global Facebook Ads benchmarks, but it did so with sharper month-to-month swings. The year began modestly, surged into a midsummer peak, cooled in September, lifted again through Q4, and then reset hard in January. Across the period, Spain’s median CPC averaged $0.60, materially under the $1.11 global average, while showing nearly three times the volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in Spain compared to the global benchmark.
Spain’s CPC opened at $0.45 in January 2025 and closed at $0.32 in January 2026, a 30% decline year over year. The high point arrived in July at $0.97, followed by August at $0.93; the low was January 2026 at $0.32. Over the 13 months, Spain’s median CPC averaged $0.60, with six months above that line (May, July, August, October, November, December) and seven months below.
Momentum was choppy. After a quiet Q1 (Jan–Mar averaged $0.43), April lifted to $0.50 and May jumped another 41% to $0.71. June retraced to $0.49 before a dramatic July surge to $0.97 (+97% vs. June). August eased slightly (−4%), and September corrected sharply to $0.52 (−44% vs. August). Q4 rebuilt: October $0.62, November $0.78 (+25% vs. October), December $0.68, before a steep reset in January 2026 to $0.32 (−53% vs. December).
Volatility in Spain averaged a $0.19 absolute move month to month, compared with $0.07 globally—evidence of a more elastic CPC environment for country-specific ad costs in Consumer Goods.
The rhythm was clear. Q1 was soft and stable, Q2 climbed with a May spike, and Q3 marked the cycle’s peak: July–September averaged $0.81, the strongest quarter despite a sizable September correction. Q4 remained elevated (average $0.70) but did not revisit summer highs—typical of rising competition that often tightens CPM analysis and nudges CPC. The January cooldown was pronounced, pulling CPC to its trough for the period and resetting below early-year levels.
Against the global baseline, Spain’s Consumer Goods CPC was consistently below market—on average 46% lower ($0.60 vs. $1.11). The global curve was steadier for most of the year, hovering near $1.11–$1.15 with a distinct November spike to $1.32 before cooling in December and dropping to $0.85 in January 2026. Spain, by contrast, rose aggressively into July, swung down in September, rebuilt in Q4, and then fell more sharply in January.
The gap narrowed most in July, when Spain’s $0.97 trailed the global $1.10 by just 12%. It widened in March, with Spain at $0.41 versus $1.14 globally—about 65% lower. November underscored the divergence in magnitude: Spain’s lift to $0.78 coincided with the global peak at $1.32, keeping Spain roughly 40% under the global CPC. Overall, Spain’s CPC trends were more volatile and structurally lower than the global benchmark throughout the period.
Understanding Facebook Ads CPC benchmarks for the Consumer Goods industry in Spain highlights a market that trades below global levels while moving through larger swings—summer highs, Q4 elevation, and a sharp January reset. These CPC trends help frame country-specific ad costs and benchmark Consumer Goods industry ad performance in Spain against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app