Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Consumer Goods advertisers in the United Arab Emirates ran on markedly lower cost-per-clicks than the global market for most of the year, then broke pattern with a sharp late-year surge. CPCs tracked well below the global Facebook Ads benchmarks across 12 of 13 months, bottoming out in March, rebounding through late spring and summer, softening in early fall, and spiking dramatically in November 2025. Volatility was also higher than the global trend, with several abrupt month-to-month swings and one extreme outlier at the end of the period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in the United Arab Emirates compared to the global benchmark.
Across November 2024 to November 2025, Consumer Goods CPC in the United Arab Emirates averaged 0.83, starting at 0.90 in November 2024 and ending at 2.45 in November 2025—an increase of roughly 172% from start to finish. The series hit its low in March 2025 (0.34) and its high in November 2025 (2.45). Excluding that November spike, January–October 2025 averaged 0.65.
The monthly rhythm was choppy. After a modest step-down from November to January, CPCs fell sharply in February (0.48) and March (0.34). A brisk rebound followed: April to May climbed from 0.51 to 0.96 (+88%), before easing through June (0.75) and July (0.56). Another lift arrived in August (0.95), then a soft patch in September (0.56) and October (0.59). The final move—October to November—was a sudden +314% jump to 2.45. Average month-to-month movement measured 0.36 points, indicating higher volatility than typical CPC trends.
Seasonally, the pattern showed a Q1 trough common in many performance cycles, with engagement relatively inexpensive through February–March. Spring carried momentum into May, often a firmer period for retail-oriented categories; summer mixed modest pullbacks with an August lift. Early fall cooled again around the mid-0.5s. Q4 usually tightens as competition intensifies, and in this dataset the pressure appears concentrated in November rather than gradually building—an abrupt cost inflection rather than a progressive climb.
Against the global benchmark, the United Arab Emirates ran consistently below market on CPCs for Consumer Goods. The global average for the same period was 1.12, versus 0.83 in the UAE—about 26% lower. The gap varied month to month: at its narrowest, UAE CPCs were 12% below global levels (August 2025); at their widest, they were 70% below (March 2025). Only once did the UAE sit above market: November 2025, when CPC reached 2.45, roughly 157% higher than the global 0.95.
The shape of the trend also diverged. Globally, CPC moved gently downward over the year, from 1.45 in November 2024 to 0.95 in November 2025 (−34%), with low average monthly volatility around 0.05 points. The UAE series rose from 0.90 to 2.45 (+172%) with far sharper swings (0.36 average monthly change), marking it as more volatile than the broader market.
Taken together, these Facebook Ads benchmarks show Consumer Goods CPC trends in the United Arab Emirates running below global country-specific ad costs for most of the year, punctuated by a singular late-year spike. While this review focuses on CPC, many teams pair it with CPM analysis and CTR performance to round out industry ad performance views. Understanding cost-per-click benchmarks for Consumer Goods in the United Arab Emirates helps contextualize local patterns against global norms.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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