Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canada’s Facebook Ads cost-per-click ran materially below the global market across the period, yet moved with a stronger rhythm: a steady build into midsummer, a late-summer pullback, and a sharp November rebound. For all industries in Canada, CPC levels were consistently cheaper than the global benchmark and notably more volatile, with standout inflections in July, October, and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Canada’s monthly median CPC opened at $0.84 in December 2024 and closed at $0.96 in November 2025, a 14% lift over the period. The average was $0.85, with a high of $0.99 in July and a low of $0.72 in October. Momentum built through spring and early summer: after a brief February dip to $0.76, CPCs climbed from April ($0.84) to July ($0.99), adding $0.15 in three months. The late-summer reset was pronounced—August fell by $0.16 month over month, followed by continued easing in September and October to the annual low. November snapped back sharply to $0.96, the biggest single-month move of the year (+$0.24 from October).
Volatility in Canada averaged $0.08 per month (mean absolute change), pointing to choppier swings than a smooth seasonal drift. The largest downward move occurred from July to August (−$0.16), and the largest upward move from October to November (+$0.24).
The pattern aligns with familiar auction rhythms. Q1 was mixed: a January uptick gave way to February softness before stabilizing in March–April. CPCs strengthened through late spring into a midsummer high, then softened from August through October—often a period of changing budgets and creative resets—before a strong November rebound as seasonal competition intensified. The year’s trough arrived earlier in Canada (October) than the global market’s trough (September), underscoring a slightly different timing of pressure and relief across the calendar.
Across the same months, the global median CPC averaged $1.14, with a September low of $1.06 and a November peak of $1.31. Canada’s CPC averaged roughly 25% below this level ($0.85 vs. $1.14), staying below market in all 12 of 12 months. The gap narrowed the most in July (Canada just 8% below global) and widened in October (35% below). While the global trend advanced modestly from December to November (+3%), Canada climbed faster (+14%), but with more turbulence: monthly volatility in Canada ($0.08) was about 60% higher than the global benchmark ($0.05). Both series showed a pronounced Q4 rally in November, though Canada’s drop into October was steeper, followed by a sharper rebound.
Taken together, these Facebook Ads benchmarks highlight CPC trends for all industries in Canada: consistently below global costs, with stronger mid-year lift, a late-summer cooldown, and a decisive November rebound. Understanding cost-per-click dynamics for country-specific ad costs in Canada helps teams benchmark industry ad performance and compare results to global patterns for Facebook Ads CPC performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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