Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Facebook Ads CPC ran consistently below the global benchmark across the last 13 months, but with sharper month-to-month swings and a dramatic year-end drop. The market opened in December 2024 at $0.66, climbed into a January 2025 peak near $0.95, then softened through mid-year before rebounding in late Q3 and Q4. November cooled and December plunged to a yearly low of $0.33, widening the gap with the world average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
For all industries in Singapore, monthly median CPC averaged about $0.75 from December 2024 through December 2025, ranging from a high of $0.95 in January to a low of $0.33 in December. The period ends 51% below where it began (from $0.66 to $0.33). Excluding the December downdraft, Jan–Nov averaged roughly $0.79.
The path wasn’t linear. After the January high, CPC eased 7% in February ($0.89) and another 18% into March ($0.72). April snapped back to $0.92 (+27% month-over-month), then trended lower into July’s $0.63. A late-summer lift took CPC to $0.80 in August and $0.78 in September, with October ticking up again to $0.85. November softened to $0.70 (−17%), followed by a sharp December reset to $0.33 (−54% month-over-month) — the steepest single-month move of the year.
Volatility in Singapore averaged about $0.15 in absolute month-to-month movement, showing more pronounced swings than the global benchmark’s $0.07.
Seasonally, the profile shows a classic early-year lift, mid-year softness, and a late-Q3/Q4 stabilization before an atypically sharp December drop. Q1 cooled from an elevated January, Q2 stayed subdued, and Q3 staged a modest rebound with August–October marking the most stable stretch of the year. While global CPCs typically firm in Q4, Singapore’s pattern mixed a healthy October with a weaker November and a distinct December reset.
Relative to the global Facebook Ads benchmarks, Singapore remained below market in every month. The global average CPC over the same period landed near $1.14, making Singapore’s $0.75 about 34% lower on average. The monthly gap narrowed to its tightest point in January (about 15% below global) and widened to 70% below in December 2025 ($0.33 vs. a global $1.10). Globally, CPCs were steady through most of the year, with a predictable Q4 spike to $1.31 in November before normalizing to $1.10 in December. From December 2024 to December 2025, global CPCs fell roughly 14%, whereas Singapore’s fell about 51%, underscoring a more volatile and downward-sloping local trend.
In short, CPC trends for all industries in Singapore showed lower country-specific ad costs than the global average, coupled with higher volatility and an unusually deep year-end trough. Understanding Facebook Ads benchmarks for CPC — and how Singapore’s industry ad performance compares to the global pattern — helps contextualize market-level CPC analysis for the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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