Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s all‑industry CPC ran cheaper than the global Facebook Ads benchmarks across the last 13 months, but it moved with noticeably sharper swings. The market opened high, slid into December, spiked in January, then see‑sawed through the middle of the year before a pronounced drop into November 2025. Across the same window, the global benchmark trended steadier with a modest late‑year rise.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
The rhythm in Singapore over this window shows a classic early‑year lift off a December trough, a choppy Q2, and a mid‑year moderation. August and September brought a mild resurgence before October firmed further. The standout anomaly is November 2025: while many markets see CPC pressure build into late Q4, Singapore diverged with a marked decline to its annual low. The bookends of the timeline—December 2024 and November 2025—mark the two clearest troughs, with January and April as the principal rebounds.
By half‑year, H1 2025 in Singapore averaged $0.82, while H2 to‑date (July–November) averaged $0.71—about 14% lower—indicating a clear softening as the year progressed.
Relative to the global baseline, Singapore was consistently below market every month. The country’s average CPC of $0.78 sat 33% under the global average of $1.15. The gap narrowed most in January 2025 (Singapore −16% vs. global) and widened dramatically by November 2025 (−62%). Over the full period, the global trend slipped a modest 12% from November to November, whereas Singapore fell 48%, underscoring more pronounced local swings. Volatility tells the same story: Singapore’s average monthly move ($0.16) was roughly three times the global change ($0.06), even as the global pattern stayed relatively stable through mid‑year and then rose into November.
Taken together, these CPC trends highlight country‑specific ad costs in Singapore that are consistently below the worldwide Facebook Ads benchmarks, yet notably more volatile month to month. While this report focuses on CPC trends, it complements broader Facebook Ads benchmarks including CPM analysis and CTR performance for evaluating industry ad performance. Understanding Facebook Ads cost‑per‑click benchmarks for all industries in Singapore provides a clear view of how local prices diverge from global patterns over the past year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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