Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Crypto & Blockchain cost-per-clicks (CPC) were more volatile than the global market — often below the baseline but punctuated by extreme spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Across July 2025–March 2026 the Crypto & Blockchain CPC series began at $1.93 in July and closed at $3.79 in March, a near doubling (+97%) from the opening month. The nine-month median average landed around $0.91, with values ranging from a low of $0.01 (October) to a high of $3.79 (March). Standard deviation sits at roughly $1.16, meaning dispersion around the mean exceeded the mean itself — a clear sign of high variability.
Several months were tiny outliers near zero (October $0.01, December $0.04, August $0.05), while other months produced sizable peaks (July $1.93, February $1.15, March $3.79). The overall range represents roughly a 280x swing from trough to peak. Month-to-month momentum was dramatic: July→August fell ~97%, August→September rose ~1,800%, September→October fell ~99%, and January→March staged successive large lifts (+1,786% then +231%).
By contrast the global (baseline) CPC averaged about $1.06 across the same months, with much steadier month-to-month values clustered near $1.05. The global high in this window was modest (~$1.29 in November) versus Crypto’s extreme highs.
The Crypto & Blockchain series shows no smooth seasonal curve — instead it reads like bursts of activity followed by troughs. Late Q3 and Q4 2025 included alternating spikes and collapses (July spike, then near-zero August, rebound in September, collapse in October). Q1 2026 ended with escalating pressure: a moderate February uptick to $1.15 foreshadowed the March surge to $3.79. These rhythms stand apart from the typical, more muted Q4 competition / Q1 recovery pattern visible in the global baseline.
Compared to the global benchmark, Crypto & Blockchain was below average in six of nine months but exceeded baseline in three key months (July, February, March). On average the Crypto series trailed the global CPC by roughly 14% (mean $0.91 vs baseline $1.06), yet it was far more volatile — standard deviation of ~$1.16 versus variability around $0.12 for the baseline. At its narrowest gap Crypto was only a few percent under global levels; at its widest, March’s $3.79 placed Crypto well above the baseline by more than 250%.
Understanding Facebook Ads benchmarks for cost-per-click (CPC) in Crypto & Blockchain across All countries available surfaces a narrative of episodic spikes, deep troughs, and overall higher volatility compared with global CPC trends. This industry-level view of CPC trends, country-specific ad costs and industry ad performance provides a data-grounded snapshot for those monitoring Facebook Ads benchmarks and broader CPC trends.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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