Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Crypto & Blockchain enters 2025 with a notably expensive click profile: in January, the industry’s global median CPC landed at 2.51, far above the global benchmark for all industries. While the overall market spent the year in a tight 1.06–1.32 band, this category’s January starting point sits well beyond that corridor, signaling a consistently premium cost of traffic relative to broader Facebook Ads benchmarks.
“This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.”
“This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.”
The global CPC benchmark across 2025 averaged 1.13, with a low of 1.06 in December and a high of 1.32 in November. It opened the year at 1.12 in January and closed at 1.06, a modest 6% decline from start to finish. Month-to-month movement was generally restrained: the average absolute swing was about 0.06 points (roughly 5% of the annual average), with the sharpest moves clustered in Q4.
Set against that baseline, Crypto & Blockchain’s January CPC of 2.51 stands out. It was about 124% above the global January level (1.12), roughly 121% above the global annual average (1.13), and even 90% higher than the global peak month of November (1.32). Put differently, a single January reading for Crypto & Blockchain sits higher than any month in the global series by a wide margin.
Global CPC trends showed a steady cadence for most of the year—small lifts and dips through spring and summer—then a pronounced Q4 pivot: October to November jumped by 0.19 points (+17%), followed by a year-end reset of −0.26 points (−20%) into December. Eight of twelve months landed at or under the annual average, underscoring how unusual the November spike was within otherwise contained CPC trends.
Seasonally, the global market reflected familiar patterns: a relatively flat first half, a light midyear oscillation around 1.09–1.15, and a Q4 escalation as competition intensifies, before softening in December. That cadence provides context for interpreting country-aggregated, industry ad performance. Within that frame, the Crypto & Blockchain reading begins the year at a level that already exceeds the global benchmark’s peak, indicating that even during a typically softer early-Q1 environment, click costs for this category remained elevated relative to market norms.
Across all countries, the Crypto & Blockchain January CPC was markedly above market. Compared to the global monthly range, that single observation cleared the top by about 90% (relative to the global high in November) and exceeded the trough by roughly 137% (relative to December). Meanwhile, the global trend itself was stable to slightly down over the year (−6% from January to December), with limited volatility outside the Q4 surge. In short, the overall market moved within a narrow band, while Crypto & Blockchain’s early-year level sat decisively above average country-specific ad costs and the broader CPC trends described by Facebook Ads benchmarks.
Understanding Facebook Ads CPC benchmarks for the Crypto & Blockchain industry across all countries helps marketers interpret industry ad performance, assess country-agnostic CPC trends, and compare category costs against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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